Influencer marketing is not a new idea. From a marketing perspective, the notion of leveraging an individual to influence potential consumer purchasing behavior, can be tracked back over a hundred years. However, the rise of social media democratized the concept of influence, giving birth to the creator economy and creating the equivalent of marketing rocket fuel, in the right hands. Today more than 50 million people globally consider themselves to be creators. At ground zero of the beauty influencer wave, was a business called Tribe Dynamics that schooled the industry on influencer marketing.. This week, Kelly Kovack is joined by the Founder, Conor Begley, who discusses how to leverage the power of influence.

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