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 “Keep on going.” - Caleb Roche

Caleb Roche, a marketing expert from Enid, Oklahoma, shares his journey from early career challenges to successfully running a marketing consulting firm. With a focus on personalized strategies and data-driven decision-making, Caleb emphasizes the importance of understanding customer behavior and leveraging both paid and organic marketing channels. Discussions also delve into the pitfalls of hiring marketing agencies, the evolving role of AI in marketing, and practical advice for business owners to improve their marketing effectiveness. 

00:00 Introduction to Caleb Roche

04:18 Caleb Roche's Personal Journey

09:41 Challenges and Strategies in Marketing

14:53 The Reality of Marketing Agencies

23:15 The Importance of Owned Channels

27:19 Guiding Your Marketing Agency

31:52 The Role of AI in Marketing

Click here for full show notes, transcript, and resources:

https://podcast.deepwealth.com/391

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