Jen Kem is the CEO of Master Brand Institute, a company that helps entrepreneurs build influential and profitable brands. With over 20 years of experience, she has built multiple seven- and eight-figure businesses and consulted for Fortune 500 companies like Verizon and Blue Cross Blue Shield. Jen is also the creator of the Master Brand Method, a framework that leverages brand archetypes to win customers' hearts. Her work has been recognized by Forbes, naming her a top brand strategist, and she has collaborated with iconic brands such as the Oprah Winfrey Network and Oracle.

In this episode…

Building a successful brand and business isn’t just about having a great idea — it’s about having the right people to bring it to life. Many entrepreneurs struggle with finding the right team, leading to stalled growth, burnout, and missed opportunities. How can leaders identify and attract the best talent to scale their vision effectively?

Renowned brand strategist Jen Kem believes that success starts with understanding leadership energy types and assembling a complementary team. She shares insights on the three concepts the nine leadership energies are based on — visionary, strategist, and mobilizer — and explains how they impact decision-making and execution. Jen emphasizes the importance of self-awareness, strategic hiring, and cultivating relationships to build a team that not only shares the vision but actively drives it forward.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Jen Kem, CEO of Master Brand Institute, about harnessing your inner unicorn to elevate your brand. Jen discusses the leadership energy framework, the lessons she learned from scaling and losing an eight-figure business, and the importance of resilience in entrepreneurship. She also shares insights on brand positioning, effective messaging, and what it takes to become a true unicorn in business.