Unlike Marketing

Unlike Marketing

By Giuseppe QuarataBusinessEntrepreneurship
Download on the App Store

Unlike Marketing episodes

  • This Will FIRE YOU UP 💥 | Anime Motivation ft. Priscilla Shirer, Myron Golden & Steven Furtick | Ep. 046

    JOIN THE PRESTIGE EVOLUTION SYSTEM PROGRAM LEARN HOW WE GENERATED 1.2M FOR OUR CLIENTS: https://meetings.hubspot.com/giuseppe-quarata/new-client-meetingCLARIFY YOUR MARKETING AND CREATE YOUR FREE MARKETING STRATEGY: https://meetings.hubspot.com/giuseppe-quarata/introductory-call QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/----------------------------------------------------------------Today’s episode of Unlike Marketing is a powerful blend of anime action and life-changing words from Christian motivational speakers like Priscilla Shirer, Myron Golden, and Steven Furtick. Set to scenes of intense anime battles, this video is designed to fire you up, remind you of your purpose, and push you through doubt, fear, and discouragement. You’re not lost—you’re exactly where you need to be. So keep pushing, keep going, and don’t give up. This is your time!🔔 Don't forget to like, comment, and subscribe for more business insights and success stories!----------------------------------------------------------------00:00 - You Have an Assignment01:27 - Recipe For Effective Ministry05:46 - Rest for the Weary10:07 - Who We Are, and Who We Could Be12:39 - Decisions vs Destiny15:44 - Serving God, and Sinking18:36 - Learning from the Pit20:27 - Strong People Sink----------------------------------------------------------------Footage in Order of Appearance:🔹 Speakers:* Priscilla Shirer - https://youtu.be/bRroq3GcBGw?si=TWBnYa52vwBSPlPk* Myron Golden - https://youtu.be/WiMNn9Qtppo?si=OsjgFT61BJKxHeds* Steven Furtick - https://youtu.be/FEZng1PJ7ok?si=RO2COSOfX5lFePQ6 🔹 Anime Clips:* Sung Jin-woo v Baran - https://youtu.be/mTBoJUq8xbM?si=yqF5v4BgKitVkxsc * Jotaro v Dio - https://youtu.be/FAwbIS45Tjw?si=WaGAFmkwq4mFqXS8 * Garp Galaxy Impact - https://youtu.be/s8NrVU5G5ok?si=RgxjAJMOm9v7yECT * Jin-woo Vs Igris The BloodRed - https://youtu.be/p8sD_58UWC8?si=dRTILlP0Vlui2wnQ* Giorno v Diavolo - https://youtu.be/8rUOsRvEgro?si=6mCleUOndIO_AVOy * Sung Jinwoo v Ant King Beru - https://youtu.be/3pPi6aQkstE?si=qdblOwTL9Xjuw0Ov * Luffy v Doflamingo - https://www.youtube.com/watch?v=BZrm24gEcQM* Sung Jinwoo v Kargalgan - https://youtu.be/qn_IUcRB-iA?si=Xj7K5_ILXJ4TrEgu * Luffy Gear 5 - https://www.youtube.com/watch?v=8fy8HAvs7Q4🔹 Music Used: * Lord of Ashes - https://youtu.be/4nrI88fmc-I?si=uM59sl3jt8TFQ6_v* Heart of Corruption - https://youtu.be/gBaNsd3Ycc8?si=nVeDIgm_Rdv-U2Y_* Arknights : Amiya(Guard) Theme - Counter Blade - https://youtu.be/pq0XnxdSzjg?si=znbup7w4BSGhYzTS* Crescendo of Fate - https://youtu.be/-UW3Ms7ujLs?si=f0tZ9UtH1-sE5qK7* Martyr/Guiding Ahead Boss Battle Theme | Arknights - https://youtu.be/cEflMmt3MzQ?si=JvswKt3HbtkZKSwr ----------------------------------------------------------------Motivational amv, anime motivation, christian motivation, priscilla shirer, motivational anime, myron golden, steven furtick, amv inspiration, anime edit, faith based amv, spiritual motivation, keep pushing amv, you are in the right place, anime fight edit, inspirational anime edit, christian anime, anime speech motivation, motivation 2025, motivational mix, anime mashup, motivational speakers, anime power moments, never give up amv, best motivational amv, anime encouragement, faith and anime, purpose driven life, motivational video edit, anime sermon edit, push through fear, keep going amv, anime spiritual mix, inspirational words with anime, anime, powerful amv 2025.----------------------------------------------------------------

    23 min
  • Why I Left Everything Behind to Attend Charis Bible College: The Decision That Changed My Life | Ep. 045

    JOIN THE PRESTIGE EVOLUTION SYSTEM PROGRAM LEARN HOW WE GENERATED 1.2M FOR OUR CLIENTS: https://meetings.hubspot.com/giuseppe-quarata/new-client-meetingCLARIFY YOUR MARKETING AND CREATE YOUR FREE MARKETING STRATEGY: https://meetings.hubspot.com/giuseppe-quarata/introductory-call QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/----------------------------------------------------------------Life is full of crossroads, and sometimes, the most unexpected decisions lead to the most profound transformations. In this episode of Unlike Marketing, I share the deeply personal journey of why I walked away from everything—career, comfort, and stability—to follow God’s calling at Charis Bible College.Was it scary? Absolutely. Was it worth it? More than I could have imagined. I’ll walk you through the challenges, the breakthroughs, and the unexpected blessings that came from stepping into faith. If you’ve ever felt a pull toward something greater but hesitated, this episode is for you.🔔 Don't forget to like, comment, and subscribe for more business insights and success stories!----------------------------------------------------------------Charis Bible College, faith journey, life transformation, Christian leadership, leaving everything behind, trusting God, stepping out in faith, God’s calling, purpose-driven life, Christian education, Bible college experience, divine direction, spiritual growth, faith-based decision, why I left everything, testimony, faith and business, following God’s plan, biblical wisdom, personal testimony, faith-based success, Christian entrepreneur, making life changes, overcoming fear, Christian inspiration, hearing God’s voice, walking by faith, surrendering to God, how to find purpose, life-changing decisions, taking a leap of faith, God’s plan for me, why I chose Charis Bible College, Christian motivation, the power of faith.----------------------------------------------------------------

    21 min
  • We Sell Value, Not Products | Ep. 044

    JOIN THE PRESTIGE EVOLUTION SYSTEM PROGRAM LEARN HOW WE GENERATED 1.2M FOR OUR CLIENTS: https://meetings.hubspot.com/giuseppe-quarata/new-client-meeting


    CLARIFY YOUR MARKETING AND CREATE YOUR FREE MARKETING STRATEGY: 

    https://meetings.hubspot.com/giuseppe-quarata/introductory-call 


    QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/


    ----------------------------------------------------------------


    People don’t buy products—they buy solutions. If your business is struggling, it might be because you’re selling the wrong thing. In this episode of Unlike Marketing, Giuseppe Quarata breaks down the real difference between selling a product and selling value. Using biblical wisdom, real business examples, and powerful case studies, we’ll explore how top brands like Apple, Tesla, and Starbucks don’t just sell products—they sell a movement, an experience, and a lifestyle. Plus, you’ll learn practical strategies to transform your business by focusing on solutions, emotional connections, and long-term customer loyalty.


    🚀 Topics Covered in This Episode:

    ✅ Why customers buy value, not products

    ✅ The biblical foundation of ethical selling (Proverbs 11:26, Luke 6:38, Matthew 7:12)

    ✅ How brands like Apple, Starbucks & Tesla create lifelong customers

    ✅ The dangers of focusing only on sales instead of trust and reputation

    ✅ Practical steps to build a customer-first business that lasts


    🔔 Don't forget to like, comment, and subscribe for more business insights and success stories!


    ----------------------------------------------------------------


    00:00 - Intro

    01:37 - Biblical Foundation

    14:01 - Real-World Business Lessons

    23:48 - How to Apply This in Business

    26:39 - Closing Remarks


    ----------------------------------------------------------------


    selling value not products, business strategy 2025, marketing with purpose, brand loyalty tips, customer experience strategy, biblical business wisdom, faith and entrepreneurship, customer-first marketing, emotional branding, building a strong brand, marketing principles, Apple marketing strategy, Starbucks customer loyalty, Tesla brand identity, how to increase sales, ethical business practices, value-driven business, best marketing strategies, small business growth tips, why people buy, creating a loyal customer base, storytelling in business, brand differentiation, marketing lessons from top brands, building customer trust, business integrity, entrepreneurship advice, sales vs marketing, best branding practices, how to create a movement in business, long-term business success, unlike marketing podcast, Giuseppe Quarata marketing, faith-based business strategy, leadership in marketing.


    ----------------------------------------------------------------

    29 min
  • “Look Ahead, But Don’t Forget to Look Under Your Feet” | Ep. 043

    JOIN THE PRESTIGE EVOLUTION SYSTEM PROGRAM LEARN HOW WE GENERATED 1.2M FOR OUR CLIENTS: https://meetings.hubspot.com/giuseppe-quarata/new-client-meeting


    CLARIFY YOUR MARKETING AND CREATE YOUR FREE MARKETING STRATEGY: 

    https://meetings.hubspot.com/giuseppe-quarata/introductory-call 


    QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/


    ----------------------------------------------------------------


    Great leaders are always told to “look ahead” and cast a big vision—but how often are they told to look under their feet? In this episode of Unlike Marketing, Giuseppe Quarata breaks down why leadership isn’t just about forward momentum but also about ensuring the people carrying the vision aren’t being crushed under its weight. From biblical wisdom to real-world business case studies—including Elon Musk’s burnout culture at Tesla, Howard Schultz’s people-first approach at Starbucks, and Satya Nadella’s transformational leadership at Microsoft—we explore the critical balance between vision and stewardship. Plus, we dive into what Jesus taught about leadership and how CEOs can apply servant leadership principles to create sustainable success. Tune in for actionable strategies to lead with awareness, support your team, and build a business that thrives for the long haul.


    📢 Share this episode with a fellow leader who needs this message!

    🔔 Don't forget to like, comment, and subscribe for more business insights and success stories!


    ----------------------------------------------------------------


    00:00 - Intro

    01:52 - The Leadership Dilemma – Vision vs. Awareness

    03:45 - Biblical Wisdom – Even Moses Had to Learn This Lesson

    06:43 - Business Case Studies – The Cost of Ignoring Burnout

    09:06 - What Jesus Taught About Leadership

    11:51 - Practical Strategies for CEOs & Entrepreneurs

    14:42 - Closing Thoughts


    ----------------------------------------------------------------


    leadership principles, CEO advice, entrepreneur mindset, vision vs. execution, leadership burnout, servant leadership, biblical leadership, business growth strategies, Elon Musk Tesla culture, Howard Schultz Starbucks, Satya Nadella Microsoft, corporate burnout, people-first leadership, sustainable business growth, effective leadership skills, Christian business wisdom, Jesus leadership lessons, Exodus 18 leadership, Proverbs 27:23 business, faith and entrepreneurship, small business leadership, how to avoid employee burnout, work culture improvement, team motivation strategies, building a strong team, best leadership practices, CEO success habits, business case studies, entrepreneur leadership skills, how to scale a business, business coaching podcast, unlike marketing podcast, Giuseppe Quarata leadership, leadership stewardship, how to lead a team


    ----------------------------------------------------------------

    16 min
  • Why I Tell Brands to AVOID Amazon (Hidden Truths Revealed!) | Ep. 042

    JOIN THE PRESTIGE EVOLUTION SYSTEM PROGRAM LEARN HOW WE GENERATED 1.2M FOR OUR CLIENTS: https://meetings.hubspot.com/giuseppe-quarata/new-client-meeting


    CLARIFY YOUR MARKETING AND CREATE YOUR FREE MARKETING STRATEGY: 

    https://meetings.hubspot.com/giuseppe-quarata/introductory-call 


    QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/


    ----------------------------------------------------------------


    Are you selling on Amazon? You might want to rethink that. While it seems like an easy way to scale, the truth is that Amazon owns your customers, controls your pricing, and eats away at your profits—all while competing against you. In this episode of Unlike Marketing, I break down the hidden dangers of selling on Amazon, share real-world examples from brands like Nike and Allbirds, and reveal biblical wisdom on why relying on Amazon could be a risky move for your business. Plus, I’ll show you smarter, more profitable alternatives to grow and scale on your own terms. 🚀
    🔥 Topics Covered:

    ✅ Why Amazon owns your customers (not you!)

    ✅ The hidden fees eating your profits

    ✅ How Amazon competes AGAINST you

    ✅ The ethical concerns of selling on Amazon

    ✅ What to do instead—build your own brand, keep your profits, and grow sustainably!


    📢 If this episode helped you, SHARE it with another entrepreneur who needs to hear this!


    🔔 Don't forget to like, comment, and subscribe for more business insights and success stories!


    ----------------------------------------------------------------


    00:00 - Intro

    02:20 - You Don’t Own the Customer – Amazon Does

    04:03 - Amazon Eats Your Profits

    06:58 - Amazon Competes Against You

    8:03 - Ethicial Concerns — Amazon's Labor Issues

    11:19 - What's the Alternative?

    13:48 - Closing Remarks


    ----------------------------------------------------------------


    Amazon selling risks, why avoid Amazon, Amazon business strategy, Amazon vs Shopify, Amazon fees explained, Amazon seller warning, Amazon FBA truth, hidden costs of Amazon, Amazon competition issues, Amazon brand control, Amazon private label risks, selling without Amazon, Amazon profit margins, Amazon vs direct sales, ethical concerns Amazon, Shopify vs Amazon, how to scale without Amazon, Amazon alternative strategies, Amazon marketing secrets, Amazon customer ownership, ecommerce business growth, ecommerce strategy 2025, best ecommerce platforms, Amazon vs WooCommerce, small business ecommerce, how to increase ecommerce sales, online store marketing, Amazon vs DTC brands, direct-to-consumer ecommerce, building brand equity, retail vs Amazon, is Amazon worth it, should I sell on Amazon, Amazon business growth challenges, ecommerce success tips.


    ----------------------------------------------------------------

    16 min
  • The Excellence Code: How to Stand Out, Succeed, and Honor God in Everything You Do | Ep. 041

    JOIN THE PRESTIGE EVOLUTION SYSTEM PROGRAM LEARN HOW WE GENERATED 1.2M FOR OUR CLIENTS: https://meetings.hubspot.com/giuseppe-quarata/new-client-meeting


    CLARIFY YOUR MARKETING AND CREATE YOUR FREE MARKETING STRATEGY: 

    https://meetings.hubspot.com/giuseppe-quarata/introductory-call 


    QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/


    ----------------------------------------------------------------


    In this powerful episode of Unlike Marketing, we dive deep into what it truly means to stand out, succeed, and honor God in everything you do. Giuseppe Quarata shares insights on how excellence is more than just a business strategy—it’s a heart posture that leads to long-term success. Learn how biblical principles, integrity, and a spirit of excellence can set you apart in any industry. Whether you’re an entrepreneur, a professional, or simply striving for personal growth, this episode will equip you with the mindset and tools to thrive in a competitive world while staying true to your faith.


    🔔 Don't forget to like, comment, and subscribe for more business insights and success stories!


    ----------------------------------------------------------------


    00:00 - Intro

    00:50 - The Excellence Code

    20:52 - Closing Remarks


    ----------------------------------------------------------------


    Christian business, excellence mindset, biblical success principles, Christian leadership, faith in business, how to succeed with God, honoring God at work, Christian entrepreneur tips, kingdom business strategies, business wisdom from the Bible, Christian personal development, faith-driven business, spirit of excellence, standing out in business, Christian motivation, faith-based leadership, biblical entrepreneurship, Christian podcast, success through faith, Christian self-improvement, growing a business with integrity, faith in the marketplace, Christian excellence, honoring God in career, business growth God’s way, Bible-based business success, faith over fear in business, excellence in work, biblical wisdom for success, Christian work ethic, success God’s way, thriving in business with faith, Christian success mindset, business with purpose.


    ----------------------------------------------------------------

    23 min
  • Marketing in the Noise: How to Stand Out in a Saturated Market | Ep. 040

    JOIN THE PRESTIGE EVOLUTION SYSTEM PROGRAM LEARN HOW WE GENERATED 1.2M FOR OUR CLIENTS: https://meetings.hubspot.com/giuseppe-quarata/new-client-meeting


    CLARIFY YOUR MARKETING AND CREATE YOUR FREE MARKETING STRATEGY: 

    https://meetings.hubspot.com/giuseppe-quarata/introductory-call 


    QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/


    ----------------------------------------------------------------


    In a world overflowing with content, standing out in marketing feels impossible—but it doesn’t have to be. In this episode of Unlike Marketing, host Giuseppe Quarata reveals powerful strategies to help your brand break through the noise and truly resonate with your audience. Learn why simplicity wins, how authenticity builds trust, and why storytelling is your biggest asset. Whether you’re an entrepreneur, marketer, or business owner, this episode is packed with actionable insights to help you stand out in a saturated market.


    🔥 Key Takeaways:

    ✅ Why being louder isn’t the answer—resonance is.

    ✅ The 5 proven strategies to make your brand unforgettable.

    ✅ Real-life examples of brands that broke through the noise.


    🔔 Don't forget to like, comment, and subscribe for more business insights and success stories!


    ----------------------------------------------------------------


    00:00 - Intro

    01:23 - The Saturation Problem

    02:16 - Understanding What Resonates

    04:19 - Strategies to Stand Out

    08:51 - Real-Life Case Study

    09:36 - Action Steps for Listeners

    11:57 - Closing Remarks


    ----------------------------------------------------------------


    marketing strategies, brand differentiation, marketing podcast, stand out in business, brand positioning, digital marketing tips, marketing in a crowded space, marketing strategy 2025, personal branding, content marketing, storytelling in marketing, social media marketing, business growth strategies, how to grow your brand, niche marketing, audience engagement, branding tips, digital marketing strategy, unique marketing ideas, marketing mindset, customer psychology, small business marketing, viral marketing techniques, authentic marketing, marketing trends 2025, marketing for entrepreneurs, how to get noticed online, content creation tips, business success tips, how to increase brand awareness, creative marketing, growth hacking, social media growth, online marketing tips, breaking through competition


    ----------------------------------------------------------------

    14 min
  • The Power of Sustainability in Branding | Ep. 039

    JOIN THE PRESTIGE EVOLUTION SYSTEM PROGRAM LEARN HOW WE GENERATED 1.2M FOR OUR CLIENTS: https://meetings.hubspot.com/giuseppe-quarata/new-client-meeting


    CLARIFY YOUR MARKETING AND CREATE YOUR FREE MARKETING STRATEGY: 

    https://meetings.hubspot.com/giuseppe-quarata/introductory-call 


    QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/


    ----------------------------------------------------------------


    In this episode of Unlike Marketing, host Giuseppe Quarata explores the transformative power of sustainability in branding. We’re not just talking about trendy buzzwords—we’re diving into real, actionable steps businesses can take to integrate sustainability authentically and effectively. With insights from Scripture, case studies from top brands like Patagonia, Tesla, and Ben & Jerry’s, and practical implementation tips, this episode will inspire you to build a brand that honors both your customers and our Creator. 🌿💡


    🔔 Don't forget to like, comment, and subscribe for more business insights and success stories!


    ----------------------------------------------------------------


    00:00 - Intro

    01:43 - Why Sustainability Matters in Today’s Market

    02:40 - The Real Business Case for Sustainability

    04:24 - Authenticity is Key

    06:30 - How to Implement Sustainability in Your Brand

    09:03 - Real-World Examples of Brands Leading the Way

    14:13 - Closing Thoughts


    ----------------------------------------------------------------


    Unlike Marketing, Sustainability in Branding, Christian Business, Faith-Driven Entrepreneur, Sustainable Branding, Eco-Friendly Business, Green Marketing, Biblical Stewardship, Brand Strategy, Purpose-Driven Marketing, Business With Purpose, Integrity in Business, Brand Authenticity, Faith and Business, Marketing for Good, Ethical Business, Values-Based Branding, Sustainable Growth, Brand Purpose, Christian Entrepreneur, Green Business, Branding With Impact, Corporate Responsibility, Faith-Based Marketing, Eco-Conscious Branding, Building a Brand, Marketing Strategy, Conscious Consumerism, Entrepreneurship, Sustainability Matters, Biblical Business Principles, Ethical Marketing, Honest Branding, Eco-Friendly Products, Brand Loyalty


    ----------------------------------------------------------------

    16 min
  • Fast-Paced European Adventure: 3 Days, 3 Countries! | Ep. 38

    JOIN THE PRESTIGE EVOLUTION SYSTEM PROGRAM LEARN HOW WE GENERATED 1.2M FOR OUR CLIENTS: https://meetings.hubspot.com/giuseppe-quarata/new-client-meetingCLARIFY YOUR MARKETING AND CREATE YOUR FREE MARKETING STRATEGY: https://meetings.hubspot.com/giuseppe-quarata/introductory-call QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/----------------------------------------------------------------✨ Welcome to this special episode of Unlike Marketing! ✨Continuing his adventure from Salerno, Giuseppe and his family venture forth towards Zurich, then to Munich, and then finally to home! Part 2 of this European adventure has Giuseppe exploring these beautiful cities and seeing the culture that makes them so wonderful! This fast-paced marathon between cities captures the energy of three cities in rapid succession—immersing you in breathtaking views, urban life, and travel aesthetics!🔔 Don't forget to like, comment, and subscribe for more business insights and success stories!----------------------------------------------------------------00:00 - Leaving Salerno01:23 - Zurich05:14 - Munich09:52 - Going Home----------------------------------------------------------------travel vlog, fast travel, Salerno Italy, Zurich Switzerland, Munich Germany, European cities, cinematic travel, urban exploration, SEO, travel aesthetics, travel montage, high-speed travel, city life, travel documentary, Unlike Marketing, Giuseppe Quarata, digital nomad, Euro trip, travel in motion, fast-paced vlog, Europe in a day, travel visuals, city vibes, SEO marketing, digital marketing, content marketing, Unlike Marketing agency, branding strategy, social media marketing, video marketing, marketing vlog, travel and marketing, creative marketing, storytelling in marketing, marketing aesthetics, SEO strategy, business travel----------------------------------------------------------------

    12 min
  • Buying Freedom: A Journey of Faith, Discipline, and Wise Investments | Ep. 037

    JOIN THE PRESTIGE EVOLUTION SYSTEM PROGRAM LEARN HOW WE GENERATED 1.2M FOR OUR CLIENTS: https://meetings.hubspot.com/giuseppe-quarata/new-client-meeting

    CLARIFY YOUR MARKETING AND CREATE YOUR FREE MARKETING STRATEGY:
    https://meetings.hubspot.com/giuseppe-quarata/introductory-call
    QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/
    ----------------------------------------------------------------
    In this heartfelt episode of Unlike Marketing, host Giuseppe Quarata delves into the deeper purpose of money beyond materialism—exploring how it can be a tool for freedom through faith, discipline, and wise investments. Sharing his personal journey from Switzerland to the United States, Giuseppe reveals how his faith guided life-altering decisions, miraculous healings, and a commitment to living a purpose-driven life. Discover how placing God at the center of your financial decisions can lead to true freedom and fulfillment. Tune in for an inspiring conversation on aligning money with faith, purpose, and generosity.
    🔔 Don't forget to like, comment, and subscribe for more business insights and success stories!
    ----------------------------------------------------------------
    faith-based finance, Christian investing, financial freedom, wise investments, God and money, purpose-driven finance, Giuseppe Quarata podcast, miracles and faith, Christian business advice, trust in God, investing with purpose, overcoming fear, life transformation, faith journey, Christian financial advice, surrendering to God, miraculous healing, podcast on faith, unlike marketing podcast, finding purpose, God-centered business, financial stewardship, trust God’s plan, spiritual freedom, giving back, investing for Christians, God’s provision, faith and discipline, trusting God’s timing, kingdom finance, spiritual growth, Christian motivation, money and purpose, surrender to God, Christian entrepreneurship.
    ----------------------------------------------------------------

    24 min

About Unlike Marketing

From the publisher's feed

Unlike Marketing: Ditch the Dreary, Embrace the Daring