Dan Lok's Unlock It provides a self-help guide to achieving wealth and success. Lok details his personal journey from impoverished immigrant to successful entrepreneur, emphasizing the importance of acquiring high-income skills before starting a business. He introduces the "Wealth Triangle," a framework for financial success based on power (high-income skills), profit (scalable businesses), and possibility, and outlines six "Wealth Archetypes" to help readers identify their financial status and needs. The book also covers maximizing productivity, high-ticket closing sales techniques, building a scalable business, and leveraging social capital for growth. Finally, it emphasizes the significance of personal development and contribution to others for long-term fulfillment.