In this episode of the Subscription Web Design Podcast, we have a deep and engaging conversation with Stephanie Hudson, co-founder of FocusWP, and explore the world of white label services. Discover how white labeling can benefit agency owners and freelancers by freeing up time and enhancing business offerings. Learn from Stephanie's unique approach to subscription web design through 'website leasing.' Additionally, we discuss subscription-based design models, with insights from DesignJoy's high-cost, low-interaction formula, and the evolving impact of AI on web development. Tune in for practical advice and innovative strategies to help you stay ahead in the dynamic landscape of web design and development.

00:00 Introduction and Guest Welcome

00:41 Defining White Label Services

01:28 Focus WP: Who We Serve

02:46 Understanding White Label Work

03:51 Challenges and Benefits of White Labeling

06:09 Business Principles for Web Designers

09:21 Starting Focus WP: The Origin Story

12:46 Expanding Services and Team Dynamics

17:20 The Importance of Delegation

35:46 Becoming a White Label Partner

51:00 Generalist Budget Version

51:45 Marketing and Niche Websites

53:08 White Label Relationships

53:37 Rebranding and Business Structure

55:38 Subscription vs. Lease Model

56:10 Recurring Revenue Strategies

01:19:58 AI and the Future of Web Design

01:28:34 FocusWP Services and Conclusion

Bonus Link: https://focuswp.co/swd2024/