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Unlock this for success - Leveraging visibility and reputation with Alan McLaren | BWI #189
Episode 189 - Unlock this for success - Leveraging visibility and reputation with Alan McLaren
Alan McLaren, co-founder of STRATA Originals, shares the compelling shift he made from running a traditional 18-year marketing agency to specializing in personal branding for executives. He focuses on helping CEOs embrace authenticity and visibility, turning their inherent reputation into their greatest professional asset.
Key Takeaways
● Personal branding equals reputation: everyone has one, whether intentionally developed or not.
● Leaders often hide behind their company logo, forgetting that people trust individuals, not companies.
● Visibility is crucial because opportunities cannot find you if you remain invisible to your audience.
● Authentic personal branding means being a giver and operating in the service of others.
● Start by engaging: comment insightfully on others' LinkedIn posts for 15 minutes a week.
Resources
Alan McLaren Bio
Alan McLaren is the Co-Founder of STRATA Originals, co-leading a personal branding agency that specializes in working with CEOs and executives, entrepreneurs, and coaches. He has coached or trained over 600 CEOs in the past two years, utilizing a strategic, intentional, and authentic approach. Alan is also a long-time member of YPO (Young Presidents' Organization) and YPO Gold.
● Alan's LinkedIn: https://www.linkedin.com/in/alanmclaren/
● Download Alan McLaren's worksheet with questions to help you think about your personal brand: https://strataoriginals.com/elevate-your-brand-1
Connect with Jeanne
I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.
For more information on Jeanne's coaching programs for coaches and consultants:
- https://jeanneomlor.com/reviews/
For elite coaching for CEOs, celebrities, and icons:
- https://jeanneomlor.com/private-label-advisory/
Follow Jeanne on Instagram:
- https://www.instagram.com/jeanneomlor/
View all episodes
By Jeanne OmlorEpisode 189 - Unlock this for success - Leveraging visibility and reputation with Alan McLaren
Alan McLaren, co-founder of STRATA Originals, shares the compelling shift he made from running a traditional 18-year marketing agency to specializing in personal branding for executives. He focuses on helping CEOs embrace authenticity and visibility, turning their inherent reputation into their greatest professional asset.
Key Takeaways
● Personal branding equals reputation: everyone has one, whether intentionally developed or not.
● Leaders often hide behind their company logo, forgetting that people trust individuals, not companies.
● Visibility is crucial because opportunities cannot find you if you remain invisible to your audience.
● Authentic personal branding means being a giver and operating in the service of others.
● Start by engaging: comment insightfully on others' LinkedIn posts for 15 minutes a week.
Resources
Alan McLaren Bio
Alan McLaren is the Co-Founder of STRATA Originals, co-leading a personal branding agency that specializes in working with CEOs and executives, entrepreneurs, and coaches. He has coached or trained over 600 CEOs in the past two years, utilizing a strategic, intentional, and authentic approach. Alan is also a long-time member of YPO (Young Presidents' Organization) and YPO Gold.
● Alan's LinkedIn: https://www.linkedin.com/in/alanmclaren/
● Download Alan McLaren's worksheet with questions to help you think about your personal brand: https://strataoriginals.com/elevate-your-brand-1
Connect with Jeanne
I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them.
For more information on Jeanne's coaching programs for coaches and consultants:
- https://jeanneomlor.com/reviews/
For elite coaching for CEOs, celebrities, and icons:
- https://jeanneomlor.com/private-label-advisory/
Follow Jeanne on Instagram:
- https://www.instagram.com/jeanneomlor/