Beyond Clean with ACE

Unlock Your Cleaning Business Growth: 5 Golden Nuggets for Defining Your ICP with Jerry Flug * BCWA S9:E4


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Do you want to land those dream clients and finally break out of the “hamster wheel” in your cleaning business?

Imagine being recognized for your expertise, leading a crew that operates smoothly, and securing the kind of contracts that make your competitors envious.

I’m sharing exactly how you can dial in on the right customers, build genuine relationships with decision-makers, and specialize in services that keep your team busy (and your bank account happy).

Let’s talk about what it takes to become the go-to cleaning company in your area—without burning out or trying to do it all.

In this episode, you will be able to:

  • Discover how defining your ideal customer profile can transform your cleaning business by attracting clients who truly fit your strengths.

  • Unlock the unexpected benefits of attending cleaning industry conferences that can fast-track your business growth and networking power.

  • Discover how coaching tailored to cleaning businesses can help break through growth plateaus and sharpen your operational focus.

  • Explore why specializing in specific floor care services can set your business apart and boost your profit margins.

  • Master the art of building strong relationships with decision makers to secure long-term janitorial service contracts.

    Connect with Jerry here:

    https://www.linkedin.com/in/jerry-flug-a6328311/

     

    https://hraconsultinggroup.com/

     

    The key moments in this episode are:

    00:00:00 - Defining Your Ideal Customer Profile (ICP) for Cleaning Businesses

    00:03:34 - Upcoming Cleaning Industry Conferences and Networking Benefits

    00:05:16 - The True Value of Conferences Beyond Exhibits

    00:08:32 - Evolving Cleaning Technology and Old-School Wisdom

    00:11:19 - Overcoming Business Growth Challenges in Cleaning Services

    00:14:06 - Specializing in Floor Care Types to Build Revenue Streams

    00:15:38 - Focusing on Three Floor Care Services for Business Efficiency

    00:19:29 - Understanding Concrete Floor Maintenance and Avoiding Common Mistakes

    00:24:56 - Identifying Ideal Customer Profiles and Market Opportunities

    00:27:42 - Managing Account Size and Cleaning Frequency for Sustainable Growth

    00:28:40 - Intentional Growth Strategies for Janitorial Businesses

    00:30:11 - The Critical Role of Floor Care in Customer Retention

    00:31:18 - Building Ownership and Partnership Mindset with Clients

    00:32:32 - Podcast Growth and Community Support in the Janitorial Industry

    00:33:28 - Closing Remarks and Resources for Janitorial Professionals

     

    WEBSITES

    ==================================

    ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/

    ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/

     

    SOCIAL

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    PODCAST: https://beyondcleanwithace.podbean.com/

    FACEBOOK: https://www.facebook.com/AcademyofCle...

    TWITTER: https://twitter.com/rockstarsclean

    INSTAGRAM: https://www.instagram.com/academyofcl...

    TIKTOK: https://www.tiktok.com/@academyofclea...

    ============================

    #safe #healthy #cleaning #academyofclean #rockstarsofcleaning

     

     

     

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