Stormi Steele built one of the fastest-growing beauty brands in America.
From dropping out of college with just 24 credit hours left, to building Canvas Beauty into a multi-million dollar empire, her story is packed with risk, intuition, resilience, and some unbelievable twists.
In this episode of Unlocked with Michelle Delamor, Stormi opens up about battling depression, walking away from the life everyone expected her to live, building her first hair growth product in her kitchen, scaling to $23M in annual sales, and the shocking moment she lost everything overnight.
She shares the power of trusting your intuition, why comfort can be dangerous for entrepreneurs, the lessons she learned after a devastating business setback, and how she rebuilt from the ground up when most people would have quit.
If you've ever felt called to something bigger, struggled with fear, or wondered what it really takes to build an empire, this conversation is for you.
In this episode:
• The dream that changed Stormi's life forever
• Why she dropped out of college with only 24 credits remaining
• The depression that nearly ended her story before it began
• Building Canvas Beauty from her kitchen
• The Facebook strategy that sparked explosive growth
• Going from $50K to $1M months
• The moment a client pulled a gun on her
• Scaling to $23M in annual revenue
• How she lost everything overnight
• The business mistake that nearly destroyed the company
• Rebuilding from zero through sheer determination
• Why intuition is her greatest business advantage
• What entrepreneurs get wrong about comfort and growth
CHAPTERS
00:00 Intro & Stormi's incredible journey
01:27 The depression that changed everything
03:54 Leaving college with 24 credits left
07:13 Trusting the dream that became Canvas Beauty
08:20 Moving to Alabama with $800 and no plan
11:18 Building a hairstyling business from scratch
14:56 The salon confrontation that changed her life
18:13 Why growth lives outside your comfort zone
20:30 Creating the first Canvas Beauty product
24:24 The first 200 bottles sell out overnight
25:49 A client pulls a gun on Stormi
27:23 The power of intuition in business
29:51 Quitting hair and betting on Canvas Beauty
31:09 The first $50K month
32:01 Cracking the Facebook growth formula
33:40 From startup to $1M months
35:15 Scaling to $23M in revenue
36:06 The shocking moment she lost everything overnight
38:03 Rebuilding from nothing through sales
43:00 Live selling and becoming a phenomenon
50:00 Building a personal brand that converts
57:00 Lessons from scaling a beauty empire
1:04:00 Leadership, intuition & decision making
1:11:00 What success really costs
1:18:00 Advice for entrepreneurs chasing big dreams
1:24:00 Final thoughts & closing lessons
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Presented by 60 Day Hustle.