Unlocking Africa

Unlocking Africa

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Unlocking Africa episodes

  • How to Win Customers in Africa’s Unstructured Market. Africa’s Goldmine with Uchenna Uzo

    Episode #25 with Dr. Uchenna Uzo who is the current Faculty Director at Lagos Business School, and teaches marketing management, personal selling, sales, and channel management courses. His research and consulting projects span several industries focusing mainly on indigenous sales and marketing strategies, retailing and consumer behaviour trends in Africa.

    He currently serves on the board of a retail marketing firm and is the author of several business case studies, blogs via Afritail, and books, the most recent of which is Africa's Goldmine: A Guide to Winning Customers in an Unstructured Market. His academic articles have been published in the Strategic Entrepreneurship Journal and the Journal of Personal Selling and Sales Management.

    What We Discuss With Uchenna Uzo

    • What are your top tips for business owners looking to win African customers?
    • The informal market in Africa is frequently described as chaotic and unstructured. How would you describe Africa’s informal market and why?
    • How would you describe the interaction of economics, supply chain, consumer preferences, and local culture that drives Africa's informal market?
    • What are some of the most notable changes in the behaviours of African customers?
    • And much more...

    Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss Using Blockchain for Social Impact in Africa: The Good, Bad, and in Between with Pretty Kubyane?  Make sure to check it out!

    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser
    on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with Uchenna on LinkedIn at UchennaUzo, and Twitter @LBSNigeria

    Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:

    www.etkgroup.co.uk
    [email protected]

    42 min
  • Using Blockchain for Social Impact in Africa: The Good, Bad, and in Between with Pretty Kubyane

    Episode #24 with Pretty Kubyane who is Co-Founder of Coronet Blockchain, a company that provides blockchain vetted products to African markets throughout the Beauty, Fashion, and Food supply chains. Leveraging blockchain for social good. They also provide advisory insights to organisations and governments embarking on their own blockchain initiatives.

    Pretty's decade-long expertise in management consulting led to her co-founding of Coronet Blockchain, an innovative technological solution aimed at changing how hair swaps hands across Africa's ZAR 100 billion per year market.

    What We Discuss With Pretty Kubyane

    • What are some of the blockchain misconceptions you'd like to dispel?
    • Could you please explain what it means to use technology for social good?
    • How can we use blockchain to assess and quantify social good?
    • Can you explain to us how your work relates to projects like Agenda 2063 and the SDGs 2030, and what role blockchain can play in accomplishing such goals?
    • And much more...

    Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss Why the Informal Business Sector Is the Next Great Frontier of Africa. Africa’s Economic Revolution with GG Alcock?  Make sure to check it out!

    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser
    on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with Pretty on LinkedIn at PrettyKubyane, and Twitter @PrettyKubyane

    Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:

    www.etkgroup.co.uk
    [email protected]

    51 min
  • Why the Informal Business Sector Is the Next Great Frontier of Africa. Africa’s Economic Revolution with GG Alcock

    Episode #23 with GG Alcock. GG has been at times a shebeen owner, anti-apartheid activist, community worker and African adventurer, and more recently the founder of Minanawe Marketing, a leading marketing agency in the mass market. Having realised from an early age that there is no glamour in poverty GG uses his unique skills and experience to highlight and grow informal low income mass markets in Africa.

    GG’s latest book KasiNomic Revolution explores the revolution taking place in the great marketplaces of the informal sector. The informal business sector is the next great frontier of Africa and it is undergoing an economic revolution – a new world of small people doing big things, transforming the continent. 

    What We Discuss With GG Alcock

    • What information do you need to know about the African informal sector as a business owner?
    • What are some of the most popular myths and misconceptions about Africa's informal sector?
    • How did you collaborate with Tolaram Group to launch Indomie noodles in South Africa?
    • What recent or current trends in Africa's informal sector should we be excited about?
    • And much more...

    Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss How the Gig Economy Is Creating Jobs and Changing Work Culture in Africa with Nicolas Goldstein? Make sure to check it out!

    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser
    on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with GG on LinkedIn at GGAlcok, and Twitter @GGAlcock

    Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:

    www.etkgroup.co.uk
    [email protected]

    1 hr 18 min
  • How the Gig Economy Is Creating Jobs and Changing Work Culture in Africa with Nicolas Goldstein

    Episode #22 with Nicolas Goldstein who is Co-founder of Talenteum, which is an impactful and Pan-African web platform designed to help companies recruit and employ teams working remotely or locally in Africa. Talenteum provides an easy way to find remote talent in Africa. You can gain access to the largest pool of African talent in only a few clicks. The platform handles local employment compliance, recruiting, payroll, and human resource management.

    What We Discuss With Nicolas Goldstein

    • African countries are experiencing talent booms. What are some of the fascinating trends in this area, and how do they relate to the gig economy?
    • Africa is the world's youngest continent, and will have a workforce larger than China or India by 2035. How can we invest in Africa's human capital?
    • What is driving the increase in the number of young Africans embracing remote work and the gig economy?
    • What are the most exciting current trends in Africa's online recruitment landscape?
    • And much more...

    Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss An Expert Interview About Africa’s Tech Startup Ecosystem in the Midst of an Economic Downturn with Satoshi Shinada? Make sure to check it out!

    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser
    on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with Nicolas on LinkedIn at NicolasGoldstein, and Twitter @NicolaGoldstein

    Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:

    www.etkgroup.co.uk
    [email protected]

    42 min
  • An Expert Interview About Africa’s Tech Startup Ecosystem in the Midst of an Economic Downturn with Satoshi Shinada

    Episode #21 with Satoshi Shinada  who is a Partner at Verod Kepple Africa Ventures which is an early stage VC fund that backs exceptional founders in and from Africa who are addressing deep gaps between the status quo and the ideal.

    Prior to founding Kepple, Satoshi worked at Sojitz Corporation as an Investment Manager, where he was in charge of infrastructure and energy projects. From 2010 to 2014, he was the Director of Sojitz Corporation Nigeria in Lagos, Nigeria.

    What We Discuss With Satoshi Shinada

    • What has changed in the Nigerian or African startup investment ecosystem in the last eight years?
    • Globally, venture capital funding is slowing. Should African startups be concerned?
    • How can African early-stage startups adapt to this new VC landscape?
    • Previously, there was a strong emphasis on African startups developing local solutions. "Is anything local anymore?"
    • And much more...

    Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss What Must Be Done to Ensure That Africa’s Youth Can Contribute to the Continent’s Economic Prosperity with Dr. Faith Nwaobia? Make sure to check it out!

    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser
    on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with Satoshi on LinkedIn at SatoshiShinada, and Twitter @KeppleNigeria1

    Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:

    www.etkgroup.co.uk
    [email protected]

    55 min
  • What Must Be Done to Ensure That Africa’s Youth Can Contribute to the Continent’s Economic Prosperity with Dr. Faith Nwaobia

    Episode #20 with Dr. Faith Nwaobia  who is President & Founder of YouthUp Global which is a fast-growing social enterprise focused on the extrapolation and utilization of human capital deeply embedded in the world youth population toward the creation of competitive businesses connected under a universal umbrella.

    He also co-founded Telemigrants, a platform that connects people in emerging markets with jobs in developed countries.

    What We Discuss With Dr. Faith Nwaobia

    • What are the prospects for Africa's youth in the short and long term?
    • How do we address Africa's youth unemployment?
    • What role can an interconnected Africa play in maximising the potential of Africa's youth?
    • What role has technology had in increasing the inclusion of African youth in the local and global economies?
    • And much more...

    Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss How to Develop a Disruption-Proof Supply Chain in Africa and Globally with Brian Aoaeh? Make sure to check it out!

    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser
    on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with Faith on LinkedIn at FaithNwaobia, and Twitter @faithokwus

    Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:

    www.etkgroup.co.uk
    [email protected]

    1 hr 8 min
  • How to Develop a Disruption-Proof Supply Chain in Africa and Globally with Brian Aoaeh

    Episode #19 with Brian Aoaeh who is a Cofounder and General Partner of REFASHIOND Ventures, an emerging venture capital fund manager that invests in early stage supply chain technology. He co-founded The Worldwide Supply Chain Federation, and is an Adjunct Professor of Supply Chain & Operations Management in the Department Technology Management & Innovation at the Tandon School of Engineering at New York University.

    What We Discuss With Brian Aoaeh

    • What is the importance of optimising our supply chains?
    • What are some of the strategies for reviving Africa's supply chains post pandemic?
    • In the face of increased expenses, how can people change their supply chain strategies?
    • When it comes to supply chain startups, what do investors look for?
    • And much more...

    Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss The Truth and Facts About How Africans Consume Brands with Feyi Olubodun? Make sure to check it out!

    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser
    on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with Brian on LinkedIn at BrianAoaeh, and Twitter @brianlaungaoaeh

    Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:

    www.etkgroup.co.uk
    [email protected]

    1 hr 13 min
  • The Truth and Facts About How Africans Consume Brands with Feyi Olubodun

    Episode #18 with Feyi Olubodun who is the Founder and Managing Partner of Open Squares Africa, a marketing strategy consulting firm with the mission to “interpret Africa for businesses with an Africa focus, thereby helping them navigate businesses successfully there.” He currently consults for multi-nationals and indigenous businesses on how to win in the African marketplace, with assignments across multiple regions on the continent. 

    Feyi is one of the leading authorities on understanding the African marketplace, and the author of the seminal book ‘The Villager: How Africans Consume Brands’ which articulates the only proprietary framework for understanding African consumer. 

    What We Discuss With Feyi Olubodun

    • What should business owners know about the African consumer?
    • What are some of the facts and truths about the African middleclass that most people are unaware of?
    • Why do so many brands, both global and local, fail to connect with African consumers?
    • What impact has technology had in the evolution and change of African consumer behaviour?
    • And much more...

    Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss Why the African Continental Free Trade Agreement Is a Global Game Changer with Louis Afful? Make sure to check it out!

    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser
    on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with Feyi on LinkedIn at FeyiOlubodun, and Twitter @feyiolubodun

    Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:

    www.etkgroup.co.uk
    [email protected]

    1 hr 9 min
  • Why the African Continental Free Trade Agreement Is a Global Game Changer with Louis Afful

    Episode #17 with Louis Yaw Afful who is Executive Director at AfCFTA Policy Network Group,  which is a burgeoning international NGO focused on highlighting free trade and upholding the implementation of AfCFTA and Intra-Africa trade with its pillars of trade partnerships, economies of scale, linkages, food security, accelerated economic activity and infrastructural development.

    Louis is an international trade practitioner and serves on several international boards such as the GLOBAL Chamber of Commerce and is a member of the Ghana Chamber of SMEs.

    What We Discuss With Louis Yaw Afful

    • What has AfCFTA achieved so far?
    • How does AfCFTA interact with existing Regional Economic Communities like ECOWAS?
    • What are the impacts of AfCFTA for African businesses?
    • What are the impacts of AfCFTA for international businesses outside of Africa?
    • And much more...

    Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss Using Technology to Unlock Africa’s Multibillion-Dollar Property Market with Daniel Bloch? Make sure to check it out!

    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser
    on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with Louis on LinkedIn at LouisAfful, and Twitter @afcftapolicyGH

    Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:

    www.etkgroup.co.uk
    [email protected]

    49 min
  • Using Technology to Unlock Africa’s Multibillion-Dollar Property Market with Daniel Bloch

    Episode #16 with Daniel Bloch who is CEO at SESO Global,  which is a Digital Lands Transactions platform that facilitates secure, trusted and risk-free Blockchain Land Transactions between, Property Owners, Land Service Agencies and Financial Institutions in Africa.

    What We Discuss With Daniel Bloch

    • How can blockchain technology be effectively used in Africa's real estate market?
    • What obstacles do buyers face in the African property market?
    • Why is Africa’s current mortgage value chain so systematically weak?
    • What trends should we be excited about in the African real estate market?
    • And much more...

    Full show notes and resources can be found here: Unlocking Africa show notes

    Did you miss my previous episode where I discuss How Data Is Increasing Funding in Africa’s Startup Ecosystem with Dario Giuliani? Make sure to check it out!

    Like this show? Please leave us a review here -- even one sentence helps!

    Connect with Terser
    on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

    Connect with Daniel on LinkedIn at DanielBloch, and Twitter @BlochChain

    Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:

    www.etkgroup.co.uk
    [email protected]

    59 min

About Unlocking Africa

From the publisher's feed

Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his…