The One Small Change Podcast

Unlocking Authenticity to Attract Clients with Ron Tester


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In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy engages in a transformative discussion with guest Ron Tester. With over 25 years of entrepreneurial and coaching experience, Ron shares his journey from being a physical therapist to owning a successful business and eventually becoming a full-time coach. The key to his success? Embracing authenticity. Listen in as Ron and Yvonne explore the power of showing up as your true self, the importance of societal expectations, and practical steps to be more authentic in your personal and professional life.

Guest Bio:

Ron Tester is a seasoned entrepreneur and coach with more than 25 years of experience. Originally trained as a physical therapist, Ron built a successful mid-7-figure business from the ground up, learning invaluable lessons along the way. Inspired by his own journey and the desire to help others, Ron achieved several coaching certifications and now dedicates his time to coaching others full-time. His approach centers on authenticity and personalized connection, helping his clients achieve meaningful success.

5 Key Points Discussed with Timestamps:

  1. Ron's Journey to Coaching [00:01:14]
  2. Ron shares his background as a physical therapist, how he started his business, and his transition into coaching.
  3. Impact of Authenticity [00:03:09]
  4. Ron discusses the small yet significant change of giving himself permission to show up as his true self and its massive impact on his business.
  5. Overcoming Societal Expectations [00:05:25]
  6. Both Yvonne and Ron delve into the reasons why people often hide their authentic selves, such as societal expectations and the desire to fit in.
  7. Practical Steps to Authenticity [00:16:32]
  8. Ron provides actionable steps for showing up authentically in small, manageable ways to gradually build confidence.
  9. Building Genuine Client Relationships [00:11:40]
  10. Ron emphasizes the importance of developing deep, meaningful relationships with clients, rather than adopting a mass-market approach.

Main Quote by the Guest:

"In the end, the person who matters most, the person whose judgment matters most should be you. And if you practice that, eventually, it will be." - Ron Tester

Links to Guest's Website:

Ron Tester's Website - Client Attraction Readiness Scorecard

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The One Small Change PodcastBy Yvonne McCoy