In this episode of the Deep Dive podcast, hosts Martin and Lyle chat with Jess Le Merle who shares insights from her 16-year career in marketing and branding. The conversation explores the evolution of marketing practices, the importance of branding, and personal experiences with rebranding efforts, including the challenges and rewards of combining work and personal relationships in a business. They also emphasise the significance of community support for entrepreneurs and the need for brands to adapt and evolve in the ever-changing market landscape.