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In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Dr. Tommy Karam, Distinguished Instructor at Louisiana State University (LSU), to discuss the impact of likeability on personal branding. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com/posts/dr-tommy-karam

00:00 - 05:26 Introducing Tommy Karam 
05:30 -09:06  Evolution of Athletes & Brands 
09:15 - 15:07 NIL 
15:23 - 16:23 Olivia Dunne 
16:51 - 22:37 Influencer Evolution 
24:37 - 27:37 Personal Branding 
27:47 - 29:02 What LSU Has To Offer 
29:08 - 37:52 Tommy's Experience With Shaq 
37:58 - 49:30 How They're Perceived- Default Look
49:40 - 54:31 Importance of The Brand - How You Interact