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In Episode 248 of Late Night Internet Marketing, Mark Mason continues from where he left off in Episode 247 discussing the importance of email marketing for online businesses. In this podcast, he shares practical and effective strategies every online entrepreneur should adopt to get the most out of email marketing. 

**Key points and action items:**
- Understanding why email marketing is crucial for your online business.
- The importance of getting into someone's inbox and getting emails to be opened by subscribers. 
- Crafting great copy in emails that creates curiosity and encourages action. 
- Offering immense value to subscribers through email content. 
- Practicing consistent testing and improvement of email subject lines and content. 
- Ensuring mobile optimization for emails. 
- Upselling or preselling within emails. 

**Links Mentioned:**
- latenightim.com/247 [Listen to Episode 247 here]
- Facebook group 

**Additional Notes:**
Following confirming the effectiveness of email marketing in online businesses, Mark extends a challenge to his listeners. He urges listeners to identify three actionable steps they can take within the next ten days to improve their email marketing game and share these in the Facebook group. He also encourages listeners to implement a manageable and effective email marketing strategy that resonates with their business and audience. 

The episode closes with a bonus segment where Mark shares personal updates and upcoming plans, such as his son's interest in Amazon FBA and the future of the Texas Rangers, his favorite baseball team.

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