Deirdre Mahon, VP of Marketing, explains that they focus on user-generated content, serving various industries. They acquire clients through referrals, outbound emailing, events, SEO, and pay-per-click advertising. They're also updating their website and introducing a Creator Community for collaborations and monetization opportunities, revolutionizing content licensing.

Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place.

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