In this episode, we welcome Mariya Babaskina, VP of Marketing at Yogi, a company that helps global brands understand customer and competitor insights. 

Mariya discusses how Yogi analyzes customer feedback from various sources to provide actionable insights for CPG brands. She shares valuable tips on website optimization, lead generation, and marketing strategies for B2B companies. Mariya also offers insights into her role as a marketing leader, emphasizing the importance of balancing strategy and execution. 

The conversation covers topics such as client acquisition channels, persona development, and staying updated with marketing trends through thought leaders in the industry.