Customer service isn't broken it's just lazy. Vance Morris explains why creating "wow" is easier than ever (because expectations are so low) and how small, intentional moments build massive loyalty.

We talk about moment zero, why automation often becomes the service prevention department, and how companies like Disney obsess over details most businesses ignore. Vance also shares why great service can't live in one department, why endings matter more than beginnings, and how leaders can design experiences customers actually remember.

This episode is a masterclass in turning ordinary interactions into unforgettable ones without spending more money, just more attention.

Timestamps: 00:00 — Cold Open & Intro 04:27 — Why "Wow" Is Easier Than Ever (Because the Bar Is So Low) 06:02 — Moment Zero: How First Impressions Decide Everything 07:26 — The Service Snob Test: What Instantly Wins (or Loses) Trust 07:39 — AI Can't Hear Your Tone (And That's the Problem) 11:18 — When Automation Becomes the Service Prevention Department 14:17 — The Disney of Oil Changes (Yes, That's a Real Thing) 18:24 — Fanatical Attention to Detail: Disney's Real Competitive Edge 22:51 — Why Great Service Is Everyone's Job (Not a Department) 35:25 — The "Kiss Goodnight": Why Endings Matter More Than You Think

Websites: www.vancemorris.com, www.deliverservicenow.com 52 Ways To Wow Your Customers Without Breaking The Bank: wow52ways.com LinkedIn: www.linkedin.com/in/vancemorris YouTube: www.youtube.com/@Deliverservicenow