growth minded SUPERHEROES

Unlocking Emotional Resonance in Optimization with Talia Wolf

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In this episode of growth-minded SUPERHEROES, we dive deep into the transformative power of emotional targeting with Talia Wolf, founder of GetUplift and creator of the Emotional Targeting Framework. Talia shares her groundbreaking strategies for leveraging emotions to revolutionize optimization and drive growth. Don’t miss this insightful conversation!


Key Learnings:

  • Why emotions are at the heart of every decision: "We don’t buy products. We buy better versions of ourselves."
  • The power of emotional targeting in B2B: Discover how understanding self-image and social image can transform your strategies, even in technical and corporate environments.
  • Beyond the basics: Learn why traditional CRO methods may be holding you back and how to embrace strategic optimization for scalable results.
  • AI’s role in optimization: Insights on leveraging AI for customer research without losing the human touch.


    • 💡 Join the Vote: As discussed in the episode, we're letting YOU decide the topic Talia will present at GMS 2025! The options are:

    1. Diving into Self-Image and Social Image: Understanding key emotions in buying decisions.
    2. Exploring Emotion and AI: Standing out in an AI-obsessed world with emotional resonance.
    3. Mastering B2B Emotions: Connecting with buyers in the corporate world.


      4. Vote now and have your say in shaping GMS 2025!

      📅 Mark your calendars: Don’t miss Talia live on stage at GMS 2025 on June 18th in Frankfurt. Use the code TALIA100 to save €100 on your tickets at www.growthmindedsuperheroes.com.

      🎧 If you enjoyed this episode, please follow, leave a review, and share it with your network.

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      growth minded SUPERHEROESBy André Morys