Today, we speak with Professor Dr. Saras Sarasvathy from the University of Virginia Darden School of Business, a pioneer in entrepreneurial theory, best known for her work on effectuation. This groundbreaking theory offers a fresh approach to entrepreneurship by encouraging entrepreneurs to start with what they have, leveraging existing resources and forming strategic partnerships, instead of waiting for perfect conditions.

Effectuation emphasises flexibility, collaboration, and the principle of "affordable loss," helping entrepreneurs navigate uncertainty by turning potential risks into manageable experiments. In today’s rapidly changing business landscape, this approach challenges traditional business planning, offering a more pragmatic, resourceful way to drive innovation.

In today’s conversation, Professor Saras will shed light on how effectuation empowers entrepreneurs to navigate uncertainty, leverage limited resources, and create opportunities through partnerships.

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