Vicki Werner is the Director of Sales Operations at AMI. Vicki shares her non-traditional path to Sales Ops, reflecting how people don’t typically aim for this career from the start, and how her unique background shaped her perspective. Prior to joining AMI, Vicki held the position of VP, of Sales Operations at Verint.

The latest episode of The Go-To-Masters Show features Vicki, where we discuss:

• Fusion of Finance and Operations, highlighting the advantage of her dual expertise and how it gives her a competitive edge in handling Sales operations
• Navigating Sales compensation debates and the emphasis on having a risk-reward revenue growth lens instead of mere cost-cutting
• Choosing the right metrics between bookings and collections. Vicki explores the dilemma between bookings and collections as measures of Sales performance, offering insights on how businesses can discern the most suitable metric based on an Ops/Finance perspective
• The hands-on approach in configuring workflows and processes. Vicki emphasises how this proactive attitude enhances business and operational results 

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