The Advertising Forum by Marketecture

Unlocking Incremental Revenue Through Curation

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Andy Batkin, CEO of Duration Media, discusses the importance of curation in digital advertising, emphasizing how it benefits both advertisers and publishers. He highlights the need for transparency and control for publishers, and how Duration Media's technology empowers them to optimize their inventory. The discussion also touches on the role of machine learning and sustainability in the industry, showcasing how Duration Media is committed to reducing carbon emissions while driving incremental revenue.

Takeaways

  • Curation enhances revenue streams for both advertisers and publishers.
  • Publishers can extend their reach through curated marketplaces.
  • Control and transparency are critical for publishers in ad tech.
  • Duration Media's Sequency tech empowers publishers with curation.
  • Real-time viewability measurement is a key innovation.
  • Sustainability is becoming increasingly important in advertising.
  • AdNet Zero supports the goal of reducing carbon emissions.
  • Reducing bid requests can significantly lower carbon footprint.
  • Third-party measurement of carbon reduction is on the horizon.
  • Purpose and profit can align in the advertising ecosystem.

    • Chapters

    00:00 Introduction to Incremental Revenue and Curation

    04:52 Empowering Publishers with Control and Transparency

    09:55 Leveraging Technology for Incremental Revenue

    14:06 Sustainability in Digital Advertising


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    The Advertising Forum by MarketectureBy AdTechGod and Jeremy Bloom