Geocoding -- what is it? Insurers use this location intelligence technology to ask "where is it" to gather, verify, and validate address information for more accurate underwriting. In our latest podcast, Berk Charlton, Chief Product Officer for Smarty, joins host Andy Labrot, Sapiens' VP of Product Management, to discuss why correct locational data is so critical to improve risk analysis and uncover growth opportunities in today's P&C insurance industry.