Open For Business - SHE - EO Style!

Unlocking Marketing Secrets: Email, Social Media & Website Wins

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Episode Summary:

In this episode, Toby Ferrel and marketing expert Mary Anne Cipressy delve into the world of marketing, providing actionable advice for businesses of all sizes. From crafting a solid marketing plan to navigating the complexities of social media, listeners will gain valuable insights to boost their business growth.

Key Topics:

  • Building a Strong Foundation:

    • The crucial role of a marketing plan within a comprehensive business plan.
    • Conducting thorough competitor analysis to inform your strategy.
    • Defining your target audience and setting achievable goals.
    • Budgeting for marketing efforts and understanding the value of investing in social media.

    • Email Marketing: The Unsung Hero:

      • The importance of email marketing for building a loyal customer base.
      • How to leverage email marketing to drive traffic to your website and social media channels.
      • The power of owning your audience data through email lists.

      • Social Media Mastery:

        • Understanding the evolving landscape of social media and selecting the right platforms for your business.
        • Tips for organic growth on platforms like Facebook, Instagram, and TikTok.
        • The importance of building a community and engaging with your audience authentically.
        • Avoiding common social media pitfalls and maximizing your efforts.

        • Website and Design:

          • The pros and cons of DIY website building versus hiring a professional.
          • Essential elements of effective website design.
          • The role of website design in supporting your overall marketing strategy.

          • Starting and Growing Your Business:

            • Overcoming challenges and staying motivated as a startup.
            • The importance of planning, budgeting, and reinvesting profits.
            • Leveraging Mary Anne Cipressy's expertise for business growth.

              • Actionable Takeaways:

              • Create a well-structured marketing plan as part of your overall business strategy.
              • Prioritize email marketing as a cornerstone of your customer relationship.
              • Choose social media platforms that align with your target audience and business goals.
              • Focus on building authentic connections with your audience.
              • Invest in professional website design for a strong online presence.
              • Continuously learn and adapt to the ever-changing marketing landscape.

                • Call to Action:

                • Check out Mary Anne Cipressy's website for more information on her services and resources.
                • Sign up for Marianne's free webinars and email training program.
                • Implement the strategies discussed in this episode to elevate your marketing efforts.


                  • Guest Bio:

                  With over 15 years of small business ownership under her belt, Mary Anne knows the ins and outs of the entrepreneurial rollercoaster. She’s not just a business owner; she’s your friendly neighborhood marketing strategist.

                   Navigating the digital marketing maze can be a wild ride, and Mary Anne gets it. She’s been there, conquered that. Now, she’s sharing her treasure trove of experience through her coaching practice, bringing warmth, wisdom, and a sprinkle of magic to help you soar in the digital landscape.

                  Websites:

                  https://teachmesocial.net/ <----- Register for FREE Webinars here on the home page

                  https://www.whatsupswfl.com/


                  Contact: [email protected]



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                  Open For Business - SHE - EO Style!By Toby Buerger