Joe De Sena is the founder and CEO of Spartan Race, Inc. In this conversation, we discuss Joe’s 20+ years of Spartan Race, surviving covid, acquiring competition and investing in fitness companies. We also get into fitness tips, what to avoid, and how you can train for a Spartan Race.

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TIMESTAPS:

0:00 - Welcome Joe De Sena To Sourcery!

0:30 - Mental Resilience

3:30 - Creating A Resilience Flywheel

5:20 - Building Spartan Race For 20 Years - Surviving Covid

8:15 - The Spartan Cult

12:15 - How Tech Will Improve Spartan Race

14:00 - Biggest Lesson Of The Last 24 Years

16:30 - Chasing Money vs. Purpose

18:30 - Acquiring Competition & Scaling

21:00 - Thoughts On Investing In The Fitness Industry

23:15 - Worst Fitness Trend That Joe Fell Into

26:25 - How To Approach Fitness In The New Year

31:40 - Training For Spartan Race

33:25 - What Joe Is Most Excited About For 2025

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