Learn about the new approach to consumer engagement that focuses on unlocking moments in motion. Paul Wright, Jackie Lyons, and Steve Mader discuss how brands can engage consumers through dynamic and emotional narratives. This session explores strategies for capturing consumer attention and delivering impactful messages that resonate with audiences on a deeper level.

Speakers:

• Paul Wright, Head of Uber Advertising UK, Uber
• Jackie Lyons, Chief Planning Officer, Havas
• Steve Mader, OMG Managing Director, Transact EMEA

Take Aways:

1. New strategies for consumer engagement.
2. Capturing attention through dynamic narratives.
3. Delivering impactful messages to audiences.

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