On this episode of "That Makes Cents" we dive into the strategies and capabilities that set MVP (More Value for the Price) brands apart in today's competitive consumer landscape. Our host, Bobby Stephens is joined by Mike Daher, Deloitte's US consumer industry leader, and Ed Johnson, principal in Deloitte's US consumer industry practice, to explore how brands can consistently exceed consumer expectations through supply chain resilience, data-driven insights, and innovative use of AI. The discussion highlights the financial advantages of MVP brands, shares personal perspectives on value, and offers actionable advice for organizations aiming to strengthen their market position by delivering exceptional value. Explore the Value-Seeking Consumer paper today: https://www.deloitte.com/us/en/insights/industry/retail-distribution/consumer-behavior-trends-state-of-the-consumer-tracker/understanding-value-seeking-consumer.html