For the past 32 years, Duane Hertzer, President and Founder of Optima Manufacturing Inc., has led the Calgary-based organization to become an industry leader in the manufacturing of precision machine products and assemblies for a variety of industries across North America, Europe, Asia and South America. Mr. Hertzer’s success can be accredited to his devotion to challenging the status quo through impactful partnerships and groundbreaking technology.

Mr. Hertzer's pioneering nature, keen listening skills and focus on developing relationships has made him a force in the manufacturing space. Holding a Bachelor of Arts in Economics from the University of Calgary, he has consistently demonstrated his unparalleled skillset in business development and executive management.

Mr. Hertzer’s approach to cultivating an efficacious operation is rooted in establishing a workplace that is progressive and instills confidence to produce precise results. The foundation of his business is people and technology partnering in manufacturing solutions, and he achieves this by creating meaningful, close relationships with both his team and clients alike. Mr. Hertzer’s passion for growth extends to that of his team where he celebrates individual accomplishments while ensuring an equitable team environment. He is steadfast in his belief that people are the most valuable resource to a business, fostering a culture built on respect and innovation.

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