The Friday Habit

Unlocking Purpose-Driven Careers Crafting Your Elevator Pitch


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In this conversation, Mark and Rebecca Leder discuss the importance of building meaningful careers through connection and leadership. Rebecca shares insights from her work with Opportunities Knock, emphasizing the need for durable skills and the challenges faced by younger generations in networking. They explore the impact of remote work on communication and the significance of the Knock Method in fostering high-quality career relationships. In this conversation, Rebecca Leder discusses the importance of building meaningful connections in professional settings. She introduces the KNOCK method, which emphasizes knowing your audience, shifting focus to others, taking ownership, and creating common ground. The discussion also covers the significance of crafting an effective elevator pitch and the need to sustain relationships over time, highlighting the value of authenticity and genuine interest in others.

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The Friday HabitBy Mark Labriola II & Benjamin Manley

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