Join Anthony Karls and James Patterson of Rocket Clicks as they dive into leveraging measurement tracking to buy data and conduct market research. Discover the importance of waterfall reporting, how to refine prospecting strategies, and how to effectively utilize programmatic advertising for local entrepreneurs.

00:00 Introduction to Revenue Roadmap

00:13 Meet James Patterson: Digital Marketing Expert

02:23 Understanding the Concept of Buying Data

05:47 The Importance of Waterfall Reporting

08:39 Leveraging CRM Data for Marketing Success

11:50 Executing Data-Driven Marketing Strategies

18:30 The Role of Attribution in Marketing

23:18 Conclusion and Key Takeaways

#DigitalMarketing #Data #BusinessGrowth

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