In this episode, Mike Wood and Arden McLaughlin introduce their podcast, 'What Works Weekly,' aimed at helping sales and business professionals improve their skills in lead generation, conversion, closing, and follow-up. They discuss the value of short, focused podcasts that provide actionable insights, the importance of coaching, and the mission of their coaching company, be. Coaching & Consulting. The hosts emphasize community building and engagement, inviting listeners to connect and participate in the podcast's journey.