In this week's episode of The Transaction Report, we sit down with Dave Hamlett, VP of Corporate Social Media & Sponsorships at Prudential, to explore their game-changing partnership with Rutgers University and the strategic value behind arena naming rights, driving fan engagement, and balancing marketing budgets to maximize ROI through sponsorships.

In this week's episode of The Transaction Report, we sit down with Dave Hamlett, VP of Corporate Social Media & Sponsorships at Prudential, to explore their game-changing partnership with Rutgers University and the strategic value behind arena naming rights, driving fan engagement, and balancing marketing budgets to maximize ROI through sponsorships.

In this week's episode of The Transaction Report, we sit down with Dave Hamlett, VP of Corporate Social Media &amp; Sponsorships at Prudential, to explore their game-changing partnership with Rutgers University and the strategic value behind arena naming rights, driving fan engagement, and balancing marketing budgets to maximize ROI through sponsorships.

Unlocking Sponsorship Value: Inside Prudential’s Sports Strategy

The Transaction Report is Breaking Down the Business of Sport. With decades of US and International media experience and a talent for spurring real and honest conversation, show host Steve Feuerstein takes us on a unique dive into the business of sport and the mind of the consumer. The Transaction Report explores extraordinary thinkers from Nobel laureates to CEOs, investment bankers to stadium owners, corporate sponsors to sports agents, back of the house number crunchers to elite data analysts, all in hope of learning more about ultimately how money is made – or not.

Sports

The Transaction Report is Breaking Down the Business of Sport. With decades of US and International media experience and a talent for spurring real and honest conversation, show host Steve Feuerstein takes us on a unique dive into the business of sport and the mind of the consumer. The Transaction Report explores extraordinary thinkers from Nobel laureates to CEOs, investment bankers to stadium owners, corporate sponsors to sports agents, back of the house number crunchers to elite data analysts, all in hope of learning more about ultimately how money is made – or not.

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Unlocking Sponsorship Value: Inside Prudential’s Sports Strategy

Unlocking Sponsorship Value: Inside Prudential’s Sports Strategy