Join UC Today's Kieran Devlin as he sits down with Steve Forcum, Director of Marketing and Program Management at SIPPIO, to explore the evolving landscape of cloud communications.

With enterprises shifting towards integrated communication platforms like Microsoft Teams and Zoom, resellers and service providers must adapt to stay competitive. This discussion uncovers the strategies and insights that can drive success in 2025 and beyond.

How can UC resellers and service providers thrive in an increasingly cloud-driven world? In this insightful conversation, Steve Forcum breaks down the industry’s biggest trends and what it means for the channel. Key discussion points:

• Shifting Market Dynamics: How the industry is consolidating into major platforms like Teams and Zoom, and why resellers should focus on the down-market opportunity.
• Cost Savings & Productivity Gains: How organizations leveraging Teams Phone or Zoom Phone can reduce TCO by nearly 40% while streamlining operations.
• AI-Driven Innovation: The role of generative AI in enhancing cloud communication tools with features like automated call summaries and post-call coaching.
• Operator Connect Marketplace: Challenges and opportunities for service providers looking to enter, and how automation is key to profitability.

Learn more about the benefits of migrating to Teams Phone or Zoom Phone for your business. Visit SIPPIO to discover how their technology simplifies UC integration.