Trust and long-run distributor's retention may be difficult to achieve when the rewards system is exclusively based on individual performance in direct selling. Pool bonuses are very important to link personal success with organisational success. Pool bonuses keep distributor morale high and maintain motivation better than regular compensation plans. This has led to a 47% increase in distributor loyalty, according to companies who have adopted this model versus those on traditional models. 
Emerging patterns of behaviour also point towards increased reliance on micro pools targeted rewards aimed at incentivising specific behaviours. These might be market expansion pools worthy of leaders who took new territories, innovation pools for those who are in a building phase, and even sustainability pools for sustainable/green initiatives.