Welcome to another episode of "Unlocking the Buyer's Mind!" In this episode, I sit down with Don Hill, a seasoned UX expert, who shares his invaluable insights into the world of user experience. This is a must-listen for small business owners and DIY marketers looking to elevate their customer experience and digital presence.

Don explores the nuances of UX, offering practical advice and strategies you can immediately apply to your business. From understanding user behavior to implementing applicable design principles, this episode is packed with actionable tips.

Excitingly, Don has generously offered a free PDF download, "Why User Experience," exclusively for our listeners. This guide is a fantastic resource for anyone looking to improve sales outcomes by applying UX principles. Grab your copy from the links listed below.

As we roll into the holiday season, don't miss my free holiday season planning webinar, just in time for Black Friday and Small Business Saturday. Packed with tips to help you prepare and maximize your sales, this is a webinar you won't want to miss! Access the free webinar (plus a bonus video) from the links listed below.

For a more visual experience, you can watch the video version of this podcast on YouTube. Don't forget to subscribe and leave a comment! To watch now, tap the link below.

Tools and Gifts

• GUIDE: Why User Experience.
• Webinar: Boost Holiday Season Sales
• YouTube: Watch this podcast episode in video format.

Support the show

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

Get ahead of your competitors with a strategic plan for your Black Friday sales. 

In this episode of "Unlocking the Buyer's Mind," host Marcia Hylton takes you beyond the chaos of Black Friday sales and unveils the transformative power of questions-based planning. 

Discover how the right questions can sharpen your focus, drive team accountability, and ensure every aspect of your Black Friday is primed for success. From inventory assessment to post-sale analysis, this episode is your guide to crafting a definitive sales plan that not only meets the frenzy of Black Friday but turns it into a record-breaking opportunity for growth and customer connection. 

Tune in to reshape how you prepare for the biggest retail day of the year and turn insights into action."

Support the show

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

This episode of "Unlocking the Buyer's Mind" explores the pivotal moment of the online shopping experience: the checkout process.

As the holiday season approaches, discover strategies to optimize your checkout, reduce cart abandonment, and boost your festive sales.

Tailored for marketers and small business owners, we share actionable insights to transform browsers into buyers, ensuring a seamless and profitable shopping journey. Tune in to elevate your e-commerce game and maximize your holiday revenue.

Tools You Can Use

• ARTICLE: The Four Biggest Reasons Holiday Season Shoppers Abandon Shopping Carts and Ten Steps You Can Take To Fix That
• FREE WEBINAR: 2023 Holiday Season Strategic Marketing Webinar
• FREE DOWNLOAD: Holiday Season Guide to Creating Engaging Marketing Teasers

Support the show

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

In Season 2, Episode 3 of "Unlocking the Buyer's Mind," we delve deep into the art of crafting compelling copy with our guest expert, Jessica Johns-Pool. With a rich history of supporting Fortune 500 giants and small businesses, Jessica brings a unique blend of experience. 

As a deadline-driven content master, Jessica has honed her skills in everything from optimizing SEO-rich content to crafting brand messages that resonate. This episode promises to give insights to budding entrepreneurs and seasoned corporate marketers. 

Whether you're looking to enhance your brand's voice, drive conversions, or understand the nuances of B2B communications, Jessica's expertise is bound to inspire.

But that's not all!

Secure your spot at the free, on-demand 2023 holiday season marketing strategy webinar. Access tools, tips, and techniques that will elevate your marketing game, making it effective and effortless. Don't miss this opportunity to gear up for the festive season. 

• FREE WEBINAR: 2023 Holiday Season Strategic Marketing (free and on-demand)
• FREE DOWNLOAD: The Ultimate Action-Driving Copywriting Checklist (for marketers and business owners)
• 💥 GUEST EXPERT: Jessica Johns-Pool

Support the show

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

As the holiday season sets in, businesses are often caught in the crosshairs of planning, executing, and hoping for the best. But in this season two episode, we're going beyond hope.

Tune in as Marcia Hylton chats about opportunities to get a curated list of marketing tools designed to amplify your holiday season strategic marketing reach, refine your strategy, and optimize your returns this holiday season.

Whether you're figuring out the nuances of consumer behavior, gauging the best times to launch campaigns, or finding ways to outshine competitors, we've got the toolkit to ensure you're not just part of the noise but the melody that lingers.

Also, secure your spot in the transformative free marketing webinar, tailored to offer ready-to-use strategies and instructions on leveraging these marketing tools to their fullest potential.

Equip, empower, and excel with "Unlocking the Buyer's Mind!" Stay tuned because next episode, we'll be joined by a master of words, copywriter Jessica Johns-Pool, for insights you won't want to miss!

Ready to unwrap your holiday season marketing success story? Let's begin! Use the link below to access the informative 2023 Holiday Season Strategic Marketing Webinar.

• Access the FREE Holiday Season Marketing Webinar — secure your spot and watch now!
• Download your free holiday season strategic marketing checklist
• Follow Marcia on Instagram

Support the show

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

Welcome to the thrilling kickoff of Season 2 with this season's first episode of "Unlocking the Buyer's Mind!"

As the holiday season gets closer, businesses, both big and small, are presented with unparalleled opportunities for growth and profit. Yet, the key to truly shining during this time isn't just about having a product or service but a strategic plan.

Tune in with Marcia Hylton, your seasoned marketing strategist, as she shares invaluable insights into crafting a holiday strategy that resonates, engages, and converts.

Whether you're a startup looking to make a mark or an established brand aiming to elevate, this episode promises strategies that can lead you to jingle all the way to the bank. 💰🎄🎁

Plus, don't miss the scoop on our free webinar that arms you with the most potent marketing tools and techniques for the 2023 holiday season.

Ready to unwrap your holiday season marketing success story? Let's begin! Use the link below to access the informative 2023 Holiday Season Strategic Marketing Webinar.

• Access the FREE Holiday Season Marketing Webinar — secure your spot and watch now!
• Download your free holiday season strategic marketing checklist
• Follow Marcia on Instagram

Support the show

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

Unlocking the Buyer's Mind Podcast: Season 2 Promo

Support the show

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

Join Marcia Hylton in the season finale of 'Unlocking the Buyer's Mind,' where she wraps up the first season with a comprehensive review of the strategic marketing insights shared.

Reflecting on the importance of each topic, from crafting a unique value proposition to harnessing the power of data for advertising, Marcia delves into her motivation behind choosing these themes - her passion for helping small business owners navigate the marketing maze.

She also shares a sneak peek of the exciting lineup for season two, featuring expert guest speakers. Tune in to revisit the key takeaways and gear up for the upcoming season of this essential marketing guide for small businesses.

Relevant marketing tools mentioned in this episode:

1. FREE WORKSHOP: Create Killer Content on June 27 — secure your spot at this free strategic content marketing workshop
2. https://linkin.bio/idealclientweb
3. Follow @IdealClientWeb on Instagram

Support the show

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

In this exciting episode of "Unlocking the Buyer's Mind," host Marcia Hylton dives deep into the riveting world of DIY advertising. Explicitly geared towards small business owners practicing DIY marketing, Marcia uncovers the secret sauce of engaging ads. She demonstrates how they can propel businesses into the spotlight, even in the most crowded social media platforms.

Drawing from her rich experience as a marketing strategist, Marcia shares exclusive insights into how she selects posts to promote as ads, her typical ad spend, and why she believes ads are a crucial tool for every small business. She demystifies the perception of advertising as a high-cost venture exclusive to large corporations. She emphasizes its potential as a compelling platform for small businesses to tell their unique stories.

To illustrate her points, Marcia closely examines the multi-channel approach adopted in the renowned Old Spice campaign, highlighting the campaign's innovative use of humor, storytelling, audience engagement, and social media. She explains how DIY marketers can apply similar techniques to create compelling, engaging, and effective ads.

As a bonus, Marcia offers concrete, practical tips on crafting compelling ads, engaging your audience, and effectively leveraging different channels. She wraps up the episode by emphasizing the importance of advertising strategy and how it differs from merely throwing messages into the void.

Designed to educate and inspire, "Ad-ventures in DIY Marketing" is an essential listen for any small business owner looking to level up their advertising game. Whether you're a seasoned business owner or just starting on your entrepreneurial journey, this episode will equip you with valuable insights and actionable steps to unlock the power of ads and pave your way to marketing success. Tune in to this ad-venture and get ready to see your business in a new light!

Relevant marketing tools mentioned in this episode:

1. https://linkin.bio/idealclientweb
2. Follow @IdealClientWeb on Instagram
3. Free Strategic Content Marketing Workshop, "Create Killer Content" (June 27)

Support the show

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

Get ready for a marketing makeover in this transformational episode of "Unlocking the Buyer's Mind"! 

Your host, Marcia Hylton, is here to help you break free from the hamster wheel of aimless posting. We're diving deep into effective marketing strategies, focusing on branding, targeting, and timing. Using real-world examples, Marcia reveals how a strategic plan can propel your business forward.

In this episode, you'll also get an exclusive invite to Marcia's free "Create Killer Content" workshop, complete with a bonus e-book for the first 50 sign-ups. If you're ready to shift from aimless marketing to strategic success, this episode is a must-listen! Join us and start unlocking the secrets of strategic marketing.

Related Marketing Resources

• Free Strategic Content Marketing Workshop, "Create Killer Content" (June 27)

Support the show

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com