Alejandro Fosk of Comscore delves into the future of cross-platform measurement, unveiling innovations in digital measurement and emphasizing the importance of accurate metrics. This session highlights the challenges and opportunities in cross-platform measurement, offering strategies for leveraging new technologies to enhance measurement accuracy and improve media performance. Fosk provides insights into the evolving landscape of digital metrics and the future trends shaping the industry.

Speakers:

• Louise DiLullo, Chief Client Officer, Advertising Week
• Alejandro Fosk, EVP International, Comscore

Take Aways:

1. Future trends in cross-platform measurement.
2. Importance of accurate digital metrics.
3. Innovations in measurement technologies.

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