If you've ever wondered how to deliver creative that solves business problems and drives growth; you'll want to have a listen to Beri Cheetham. Beri is an award-winning Chief Creative Officer (CCO) and acting Chief Marketing Officer (CMO) who joins our host Marc Binkley to share his incredible perspective on the CCO's role in a business, how creatives can support business strategy, and what makes The Big Idea work.