The pandemic has highlighted the importance of health and life insurance. Digital transformation and personalization have become critical levers of growth for insurance brands; in the absence of a physical connection with their customers.

Max Life Insurance Co. Ltd. is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd.  Max Life offers comprehensive life insurance protection and long-term savings plans through its multichannel distribution including agency and other distribution partners.

We caught up with Sameer Jain, AVP- Digital Marketing at Max Life Insurance to understand how digital transformation and marketing automation have changed the game for insurance companies over the past year.

Sameer shared his thoughts on:

Tune in to learn how understanding customer behavior and effectively engaging with them on the relevant touchpoints has proved to be a gamechanger for insurance brands.