Welcome back to the "Inner Edison Podcast! In today's episode, we have a very special guest joining us, Steve Kilberg. Steve is here to share his insights on the importance of client relationships and the power of maintaining contact using a CRM system. He has learned that customers who buy from you once are more likely to become repeat customers if you keep in touch with them. Steve also emphasizes the value of an email list, which he believes is key to business success. As someone who works in the mortgage industry, he has a large CRM with every client he has worked with, and he's here to share his experiences and strategies. Join us as Steve discusses the significance of knowing your costs in acquiring customers and the importance of calculating all expenses and subtracting them from the lifetime value of a customer. He also touches on online marketing tactics, finding buyers for assets, and growing an ecommerce business. Additionally, Steve opens up about the challenges he's faced during the pandemic and how he overcome them. Stay tuned for an enlightening and inspiring conversation with Steve Kilberg on the "Inner Edison Podcast" with your host, Ed Parcaut. www.edparcaut.com 

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