Valentin Radu, founder of OmniConvert and leader in the Customer Value Optimization (CVO) space, joined Will on the podcast Customers Who Click to discuss CVO. He shared his story of selling life insurance and how it taught him about optimization. He discussed his experience building an internet service provider, running the largest online car insurance player in Romania, and founding OmniConvert which helps companies convert more customers from their visitors.

This podcast conversation discussed how to get customers to click on a product or service by understanding what is bothering them and how it relates to their struggles. It highlighted the importance of customer research using Natural Language Processing (NLP) for larger companies or online surveys for smaller companies.

The conversation also discussed customer value optimization as a way to grow an e-commerce business by acquiring the right customers with the right messaging and products, as well as making customers buy more with higher AOV or purchase frequency.