In the second half of this two-part series, Gian Hasbrock, an expert on generational marketing, takes us on a journey through the groundbreaking book ‘The Fourth Turning' by Neil Howe and William Strauss. Discover how understanding generational archetypes can unlock the key to building rapport, empathy, trust, and credibility in sales and marketing. Hasbrock shares real-world examples and practical strategies for adapting your approach to align with the changing needs and expectations of different generations. The Undeniable Podcast returns with another can't-miss episode on the first Wednesday of next month. Stay tuned for more!

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For the full video episode on YouTube click here.