The THOMcast

Unlocking the Power of Marketing Automation: Strategies for Success

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Maximize your marketing efforts with Marketing Automation. Join us as we interview Martijn Knoops, marketing expert at Dignify, who shares his insights and practical strategies. Learn how to leverage MA to take your marketing to the next level, whether you're a corporate or SME. More info

RESOURCES 🧩

  • Our Marketing Automation Guide
  • Get your Lead Scoring Checklist
  • All links, resources and info

    • FAST FORWARD ⏩

    What are we talking about?

    (01:34) – Meet Martijn and Dignify
    (03:34) – What is marketing automation (MA) and why it’s useful
    (05:20) – Examples of great MA use

    Let’s dig deeper

    (08:28) – Email is just a tiny part of MA
    (10:36) – Where do you start with MA?
    (12:25) – Doing MA as a corporate ; Doing MA as an SME
    (13:13) – Effective MA strategy 101

    So, concretely?

    (14:17) – Which is the best MA tool for you?
    (16:29) – Your next steps
    (21:25) – How MA impacts a team’s way of working
    (23:29) – Concrete tips when starting with MA
    (24:39) – Concrete tips when already doing MA

    RELATED EP'S 🎧

    • E11 on Marketing Automation as well
    • E12 on Digital Transformation
    • E15 on Digital Strategy

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        The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

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