This episode of the Pet Industry Podcast features Dr. Megan Sprinkle discussing the significance and science behind postbiotics in pet nutrition with guests from Cargill, Dr. Mark Franklin and Laurence Mills.

Dr. Franklin, with over 25 years of experience in animal nutrition, and Mills, the business development manager for Cargill in Europe, delve into the opportunities and benefits of using postbiotics in pet food. They address the lack of strong research on pet food ingredients and emphasize the importance of scientific validation in promoting pet health. The discussion includes insights into Cargill's background in fermentation, the definition and benefits of postbiotics compared to prebiotics and probiotics, and the challenges and opportunities in developing and marketing postbiotic pet products.

The conversation also touches on the consumer and brand advantages of postbiotics, including consistent health benefits across a brand's product lines and the ability to trademark licenses for marketing purposes. The episode concludes with thoughts on innovation in the pet industry and sustainability in pet nutrition.