The integration of Splunk into the Cisco stack is a potential game-changer for channel partners who fully leverage its capabilities. From a security perspective, Splunk provides a powerful analytics platform that acts as a gold mine for partners. It allows them to move beyond simple product reselling into offering high-value services like deep threat detection, correlation, and rapid response by analyzing security data across the entire Cisco environment.

Furthermore, the platform offers significant benefits from an artificial intelligence (AI) standpoint. By applying Splunk's AI and machine learning capabilities to the massive streams of data generated by Cisco devices, partners can automate formerly manual security and operational processes. This automation drastically improves efficiency, reduces labor costs and speeds up time-to-resolution for issues, allowing partners to deliver more profitable managed and professional services and expand with a viable security proposition.

A key operational advantage is the unified visibility the combined platform delivers.

Through it, partners can gain comprehensive insight into an entire fleet of devices across all their customers from a single, unified dashboard. This not only shortens the time it takes to get to market with powerful monitoring and security solutions, but also provides the deep operational clarity needed to deliver effective managed services and quickly troubleshoot complex customer environments. The final significant component resides in the ease of doing business: partners can sell Splunk products through existing Cisco Enterprise Agreements (EAs) and purchasing programs, simplifying procurement for customers and making sales transactions much simpler and faster for the partner.

Check out the full podcast as expert guest, Moshe Beauford breaks down the key benefits of the Splunk-Cisco play for channel partners.