Storytelling has been around since the beginning of time. Craft a good story, and people will believe, align, follow and support. In an age of omnichannel brand experiences and digital disruption unlocking story thinking has never been more important, and can create a visceral connection. Christopher Skinner, founder and principal of beauty creative agency School House, has become one of the industry’s must-know names when it comes to building strategies, brand creative, and immersive environments for the world’s most in-demand beauty brands. Chris joins Kelly Kovack to share how a culture of kindness, openness, and empathy along with a deep intuitive understanding of the beauty category differentiates School House.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices

Storytelling has been around since the beginning of time. Craft a good story, and people will believe, align, follow and support. In an age of omnichannel brand experiences and digital disruption unlocking story thinking has never been more important, and can create a visceral connection. Christopher Skinner, founder and principal of beauty creative agency School House, has become one of the industry’s must-know names when it comes to building strategies, brand creative, and immersive environments for the world’s most in-demand beauty brands. Chris joins Kelly Kovack to share how a culture of kindness, openness, and empathy along with a deep intuitive understanding of the beauty category differentiates School House. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Storytelling has been around since the beginning of time. Craft a good story, and people will believe, align, follow and support. In an age of omnichannel brand experiences and digital disruption unlocking story thinking has never been more important, and can create a visceral connection. Christopher Skinner, founder and principal of beauty creative agency School House, has become one of the industry’s must-know names when it comes to building strategies, brand creative, and immersive environments for the world’s most in-demand beauty brands. Chris joins&nbsp;Kelly&nbsp;Kovack to share how a culture of kindness, openness, and empathy along with a deep intuitive understanding of the beauty category differentiates School House.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlocking The Power of Storytelling in Brand Strategy - Chris Skinner, Principal and Founder, School House

Editorial stories that provoke, inspire and educate, connecting the dots and offering a fresh perspective on the beauty and wellness industry through the lens of host Kelly Kovack. CEO and founder of BeautyMatter, she is an outsider with inside access, not afraid of having a point of view. It’s a Matter Of… is a weekly audio series featuring unfiltered conversations with thought leaders and change-makers about things that matter.

About BeautyMatter: BeautyMatter is a media platform that creates editorial content experiences for executives, leaders and big thinkers in the beauty and wellness industries. Founded in 2016 but informed by 25 years of experience, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future.

Join our community by subscribing to our newsletter.
Engage with us on LinkedIn.

Business

Arts

Fashion & Beauty

Marketing

Editorial stories that provoke, inspire and educate, connecting the dots and offering a fresh perspective on the beauty and wellness industry through the lens of host Kelly Kovack. CEO and founder of BeautyMatter, she is an outsider with inside access, not afraid of having a point of view. It’s a Matter Of… is a weekly audio series featuring unfiltered conversations with thought leaders and change-makers about things that matter. About BeautyMatter: BeautyMatter is a media platform that creates editorial content experiences for executives, leaders and big thinkers in the beauty and wellness industries. Founded in 2016 but informed by 25 years of experience, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future. Join our community by subscribing to our newsletter. Engage with us on LinkedIn.

Editorial stories that provoke, inspire and educate,&nbsp;connecting the dots and offering a fresh perspective on the beauty and wellness industry through the lens of host Kelly Kovack. CEO and founder of BeautyMatter, she is an outsider with inside access, not afraid of having a point of view. It’s a Matter Of… is a weekly audio series featuring unfiltered conversations with thought leaders and change-makers about things that matter.

About BeautyMatter: BeautyMatter is a media platform that creates editorial content experiences for executives, leaders and big thinkers in the beauty and wellness industries. Founded in 2016 but informed by 25 years of experience, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future.

Join our community by subscribing to our newsletter.
Engage with us on LinkedIn.

Share Unlocking The Power of Storytelling in Brand Strategy - Chris Skinner, Principal and Founder, School House

Sign up to save your podcasts

Unlocking The Power of Storytelling in Brand Strategy - Chris Skinner, Principal and Founder, School House

Unlocking The Power of Storytelling in Brand Strategy - Chris Skinner, Principal and Founder, School House

More shows like It's A Matter Of...

American Fashion Podcast — exploring innovation and sustainability across the industry

Fashion Is Your Business - a retail technology podcast

Beauty Is Your Business - beautytech and beauty innovation

Travel Is Your Business

Content Is Your Business

Retail Is Your Business - retailtech and retail innovation

The FEKKAI Life - with Frederic Fekkai

Then What?

FUSION Fast Forward

Living in a Materiae World