Will and Matt discussed the topic of subscriptions in ecommerce brands. Matt Holman, co-founder of Qpilot, shared his insights on how brands should focus on providing content and solutions to customers' problems to get them clicking on subscriptions instead of just offering discounts. They discussed the benefits of predictable revenue for SaaS companies, using Dollar Shave Club as an example.

They noted that successful subscription companies are able to craft powerful experiences for their customers, collect data, and upsell additional offers. Additionally, they discussed how some brands create a problem or need for customers to subscribe to their product such as skincare products. Will and Matt also discussed Subscribe & Save programs with Legion Athletics and iHeartDogs being used as examples.

They then moved on to discuss how brands are innovating to create a more engaged and tailored experience for customers by collecting data and understanding customer needs.

Finally, they discussed how brands should be educating customers on how to use their products so that they can get the desired effect while also positioning themselves as experts in their field. Will and Matt discussed strategies to reduce churn in subscription programs and how brands can personalize the experience for less sophisticated users.