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Unlocking the Power of Your Local Area Marketing (S2 E3)
In this episode of the Profitable Franchisees podcast, host
Tracey Leak discusses the critical role of local area marketing in growing a franchise business.
She emphasizes that franchisees must actively engage in
local marketing efforts rather than relying solely on the franchisor's branding.
Tracey provides insights on understanding the target audience,
leveraging community engagement, and utilizing micro communities for effective marketing. She also highlights the resurgence of old school marketing strategies and offers practical tips for franchisees to enhance their local marketing
efforts.
Chapters
00:00 Introduction to Local Area Marketing
08:47 Understanding Your Target Audience
14:11 Leveraging Micro Communities
20:37 Conclusion and Next Steps
Takeaways:
Local area marketing is essential for franchise growth.
Franchisees should not rely solely on franchisor marketing.
Understanding your target audience is key to effective
marketing.
Community engagement can significantly boost local marketing
efforts.
Micro communities can be targeted for more effective
marketing.
Old school marketing strategies are making a comeback.
Quality of social media followers is more important than
quantity.
People need multiple exposures to a business before
purchasing.
Sponsorship should be meaningful and connected to the
community.
Franchisees should leverage existing marketing systems and
strategies.
#localareamarketing #franchisebusiness #marketingstrategies #communityengagement #targetaudience #microcommunities #oldschoolmarketing #marketingtips #franchisegrowth #marketingROI #marketing #franchise
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By Tracey Leak
5
66 ratings
In this episode of the Profitable Franchisees podcast, host
Tracey Leak discusses the critical role of local area marketing in growing a franchise business.
She emphasizes that franchisees must actively engage in
local marketing efforts rather than relying solely on the franchisor's branding.
Tracey provides insights on understanding the target audience,
leveraging community engagement, and utilizing micro communities for effective marketing. She also highlights the resurgence of old school marketing strategies and offers practical tips for franchisees to enhance their local marketing
efforts.
Chapters
00:00 Introduction to Local Area Marketing
08:47 Understanding Your Target Audience
14:11 Leveraging Micro Communities
20:37 Conclusion and Next Steps
Takeaways:
Local area marketing is essential for franchise growth.
Franchisees should not rely solely on franchisor marketing.
Understanding your target audience is key to effective
marketing.
Community engagement can significantly boost local marketing
efforts.
Micro communities can be targeted for more effective
marketing.
Old school marketing strategies are making a comeback.
Quality of social media followers is more important than
quantity.
People need multiple exposures to a business before
purchasing.
Sponsorship should be meaningful and connected to the
community.
Franchisees should leverage existing marketing systems and
strategies.
#localareamarketing #franchisebusiness #marketingstrategies #communityengagement #targetaudience #microcommunities #oldschoolmarketing #marketingtips #franchisegrowth #marketingROI #marketing #franchise