Unlock the potential of zero-party data in modern marketing. Ruth Mortimer and Lawrence Horne discuss how leveraging customer-provided data can enhance marketing efforts and build stronger consumer relationships. This session offers practical strategies for collecting and using zero-party data, demonstrating its benefits over traditional data sources. Learn how to implement scalable zero-party data strategies to gain deeper insights into your audience and drive more personalised marketing campaigns.

Speakers:

• Ruth Mortimer, Global President, Advertising Week
• Lawrence Horne, UK Country Director, Ogury

Takeaways:

• Understanding zero-party data and its benefits.
• Scalable strategies for collecting and using zero-party data.
• Future trends in data-driven marketing.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe