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Unlocking the Real Value of AI in Marketing With Jason Cormier
Jason Cormier is the Founder of AI Marketing Forum, where he helps organizational leaders, marketers, and agency owners leverage artificial intelligence to radically increase business and career value. Previously, Jason co-founded Room 214, one of Boulder's most respected digital agencies, which grew to $5M in revenue and worked with leading brands like Verizon, Adobe, and Samsung. He is a bestselling author, executive coach, and the creator of the Mutual Intelligence framework for AI education, and is passionate about building supportive communities that accelerate AI literacy and real-world learning.
In this episode…Marketers today are flooded with new tools, bold claims and endless AI "shortcuts," yet most still feel like they're guessing their way through the chaos. The real challenge isn't keeping up with AI — it's figuring out what actually matters. So how do you cut through the noise and use AI in ways that genuinely improve your work?
According to Jason Cormier, a longtime digital strategist and educator, the answer starts with getting clear on what's essential. Rather than chasing every shiny tool, he believes marketers need to focus on how AI can support efficiency, elevate quality and spark real innovation. Jason explains that most people barely tap into the capabilities of the tools they already have, especially when they treat AI like a search engine instead of a thought partner. By giving AI richer context, role-playing with it and sharing learnings with peers, teams begin to unlock what he calls "directive intelligence." In this mode, AI works with your expertise instead of replacing it.
In this episode of Built to Convert, host Tyler Lane is joined by Jason Cormier, Founder of AI Marketing Forum, to discuss how marketers can unlock the real value of AI. They explore why most teams are overwhelmed by "the problem of too many," how to focus on essential workflows that move the needle and how to build directive intelligence inside your organization. Jason also shares advice on integrating AI in a way that strengthens both your company and your career.
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By Tyler LaneJason Cormier is the Founder of AI Marketing Forum, where he helps organizational leaders, marketers, and agency owners leverage artificial intelligence to radically increase business and career value. Previously, Jason co-founded Room 214, one of Boulder's most respected digital agencies, which grew to $5M in revenue and worked with leading brands like Verizon, Adobe, and Samsung. He is a bestselling author, executive coach, and the creator of the Mutual Intelligence framework for AI education, and is passionate about building supportive communities that accelerate AI literacy and real-world learning.
In this episode…Marketers today are flooded with new tools, bold claims and endless AI "shortcuts," yet most still feel like they're guessing their way through the chaos. The real challenge isn't keeping up with AI — it's figuring out what actually matters. So how do you cut through the noise and use AI in ways that genuinely improve your work?
According to Jason Cormier, a longtime digital strategist and educator, the answer starts with getting clear on what's essential. Rather than chasing every shiny tool, he believes marketers need to focus on how AI can support efficiency, elevate quality and spark real innovation. Jason explains that most people barely tap into the capabilities of the tools they already have, especially when they treat AI like a search engine instead of a thought partner. By giving AI richer context, role-playing with it and sharing learnings with peers, teams begin to unlock what he calls "directive intelligence." In this mode, AI works with your expertise instead of replacing it.
In this episode of Built to Convert, host Tyler Lane is joined by Jason Cormier, Founder of AI Marketing Forum, to discuss how marketers can unlock the real value of AI. They explore why most teams are overwhelmed by "the problem of too many," how to focus on essential workflows that move the needle and how to build directive intelligence inside your organization. Jason also shares advice on integrating AI in a way that strengthens both your company and your career.