In this podcast episode, the host Deanna Radulescu, discusses the importance of branding and marketing for professional services. The guest Leonard Scheiner, a former CMO of an international law firm, shares his experience of working in a pay-for-play area and how their agency reverses the risk by offering earned media. The conversation delves into the various aspects of branding beyond just color and logos, including voicemail scripts, call scripts, email signatures, Google My Business profiles, and social media handles. The guest emphasizes that in professional services, uniqueness is key to making a brand memorable and valuable. The discussion also touches upon press releases and the hurdles involved in getting them picked up by the press. Overall, the episode highlights the significance of branding in today's world and how it can help individuals and businesses grow to the next level. To learn more or to get in contact with Geekhaus: