Welcome back to Unbreakable Mompreneurs with your host, Charisse Walker! In this episode, we’re uncovering one of the best-kept secrets in online marketing — Pinterest. If you've been relying on TikTok, Instagram, or Facebook to grow your business but feel stuck on the content hamster wheel, it’s time to explore a new path to steady growth and lasting results.Joining us is Susy Cid, a Pinterest Marketing Strategist and the founder of Fruitful Lab. Susy has helped countless entrepreneurs grow their brands, increase website traffic, boost email subscribers, and generate long-term sales — all by leveraging the untapped power of Pinterest.✨ So… why Pinterest?Susy breaks down the myth that Pinterest is “just another social media platform.” In fact, it’s not social media at all — it’s a visual search engine, much like Google or YouTube. This means people are coming to Pinterest with intention: they’re actively searching for ideas, solutions, and products. And if your business is positioned properly, your content can meet them at exactly the right time.🌟 In this conversation, you’ll learn:How Pinterest works and why it’s the perfect platform for evergreen content.What kind of businesses thrive on Pinterest (hint: it’s not just e-commerce or DIY!).How service providers, coaches, authors, and podcasters can use Pinterest to drive leads.The importance of keyword strategy — and how to find the exact terms your audience is already searching for.The difference between organic Pinterest traffic and paid ads — and how to choose what’s best for you.The biggest mistake Susy sees entrepreneurs make (and how to avoid it).Simple steps you can take today to begin marketing your business with Pinterest.Susy also shares her own entrepreneurial journey — from helping a chocolate bar company during the pandemic to building a thriving business that now supports other entrepreneurs. She opens up about the struggles she faced starting her business while traveling from city to city, and how focusing on one thing (instead of jumping around) finally brought her long-term success.🎯 Her advice to new entrepreneurs? Start sooner. Be patient. Focus on one direction. And remember: Pinterest isn’t oversaturated — it’s still a wide-open lane for smart entrepreneurs who want to grow without burning out.👉 Connect with Charisse: Instagram: @charissewalker1Website: www.charissewalker.comEmail: [email protected]📌 Interested in Pinterest but not sure where to start?Free resources and masterclasses at www.fruitfullab.comDone-for-you Pinterest management servicesPinterest strategy sessions for DIY business owners who want expert guidance

👉 Connect with Susy:Instagram: @fruitful_pinWebsite: www.fruitfullab.comEmail: [email protected]🆓 Bonus: Mention this podcast to receive a free Pinterest audit!💬 If you’re ready to step off the content treadmill and market smarter, not harder — this episode is for you!#unbreakablemompreneurs #charissewalker #pinterestmarketing #pinterestmarketingtips #SusyCid #FruitfulLab #pinterestforbusiness #pintereststrategy #onlinemarketingtips #mompreneurlife #MarketingWithoutSocialMedia #SteadySales #businessgrowth #contentmarketing #marketingsecrets #marketingtools #podcastformoms #entrepreneurtips #businessgrowth #socialmediastrategy #contentcreation #digitalmarketing #pintereststrategies #entrepreneurship #onlinebusiness #marketingtools #mompreneurs